DL 1961 Denim – Opens Custom Fit Kiosk At Nordstrom

DL1961 Premium Denim
DL1961 Premium Denim

DL1961 Premium Denim, best known for their technologically advanced fibers that patented XFIT LYCRA, has announced a revolutionary retail initiative exclusively at Nordstrom, and the retailers Michigan Avenue store in Chicago.

Designed to enhance the retail shopping experience, DL1961 created the first-of-its-kind kiosk featuring custom RFID tags, 360 degree imagery and Smart Denim filters as well as a “Digital Denim Doctor” that will offer “prescriptions for the perfect fit.”

“We’re very excited for the opportunity to unveil our latest technology platform with one of the country’s largest retailers, Nordstrom, and in their Michigan Avenue store in Chicago,” said Sarah Ahmed, the company’s Creative Director. “The Digital Denim Doctor Kiosk is a way for customers to not only make the process of denim shopping easier and less intimidating, but also find the pair of jeans that’s going to outperform everything in their closet.”

Based on an algorithm that filters through the brand’s collections, DL1961 created a user-friendly interface specifically for the customer to input their body type, fabric preferences and lifestyle needs and subsequently receive a “prescription” with a personalized selection of perfectly fitted denim.

Shoppers will have the ability to virtually experience the product from a 360-degree perspective or in a traditional fitting room. Customers can also view a ‘blueprint” of the denim, which provides in-depth information on the benefits of each style.

Within the first four hours of operation, approximately 200 customers utilized the platform to discover their perfect fit. www.dl1961.com www.nordstrom.com 

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