BOSS Parfums has announced its new global campaign with the latest face of BOSS BOTTLED and Man of Today, Gerard Butler. Simon Doonan, author, fashion commentator and Creative Ambassador-at-Large for Barneys New York, interviewed Gerard about the Man of Today campaign, his passion for success, distinctive style and personal grooming.
“The Man of Today campaign is inspiring and encourages me to have focus, drive and compassion, explained Butler. I could really relate to the character and traits of the Man of Today.” He continued, “I pride myself on being focused and working hard. I’m dedicated but I also like to live my life in the moment, which is really important for the Man of Today. Being ambitious and striving for success in not only his career, but his whole life. He is multi-faceted and has many different interests, always giving back in some way. He’s chivalrous but also humorous.”
Dressed sharply in a two button grey Boss suit, Gerard also spoke about his longstanding relationship with the brand. “I’ve used BOSS BOTTLED for a longtime now and it is a timeless classic,” he said. “I love the fragrance and the smell. www.hugoboss.com