This year, evian® and French fashion house KENZO have collaborated to design the 2015 evian limited edition bottle. KENZO’s Creative Directors, Carol Lim and Humberto Leon, have partnered with evian to design a graphic version of the bottle. The limited edition KENZO designed bottle as well as the brands Fall-Winter 2014 men’s and women’s collections were inspired by artist and director David Lynch. The bottle was unveiled this week during Paris Fashion Week.
The design features a broken floor pattern, toying with the idea of shifting the elements offering a magnifying glass effect when full. The bottle’s purple fragmented pattern is penetrated by a sole lime zigzag, giving the holder a distorted and skewed view of its ultra-pure contents.
Since 2008, evian has been working with the world’s most prestigious designers to create a limited edition bottle. Previous evian collaborations have included – Diane von Furstenberg, Paul Smith, Jean-Paul Gautier, Issey Miyake and Elie Saab
The evian® + KENZO 2015 Limited Edition bottle will be available for purchase in 750mL glass at shop.evian.us beginning November 2014.