H&M announced today their collaboration with actor Kate Mara and celebrity stylist Johnny Wujek to kick off New York Fashion Week. In celebration of the launch of the H&M Studio Fall 2014 collection, Kate and Johnny will personally curate H&M windows in nine New York stores as well as rolling out their fashion picks across the U.S. in select stores and online.
Mara and Wujek’s vision for the window design will focus on their personal style and a love for New York City. The duo’s work will be unveiled with an exclusive event and panel discussion for fashion students on September 4th at H&M’s new Fifth Avenue flagship store.
The windows vignettes will echo Kate Mara’s innately chic and approachable sense of style, bringing to life her favorite pieces while showcasing the collections accessibility. Celebrity stylist, Johnny Wujek will complement Mara’s fashion nods, weaving in his quirky, bold personality and keen eye for style to the window canvasses.
“I am thrilled to collaborate with H&M and bring this collection to life with the help of my best friend and inspiration Johnny Wujek. It was a no brainer for us to work together on this as we both have a true appreciation for accessible high fashion and our favorite city of New York.” says Kate Mara
“Immediately I said yes to work on this incredibly creative project with H&M and Kate. H&M is a pioneer in the field of fashion and being asked to Creative Direct their store windows for the opening of New York Fashion Week was my Mannequin dream come true – one of my favorite movies growing up. I can’t wait for people to walk by and see the beauty we make in the H&M windows,” says Johnny Wujek
H&M Studio is the new name for H&M’s key fashion looks, shown on the runway during Paris Fashion Week. With its own dedicated design team, H&M offers limited-edition of high fashion looks and statement pieces specially curated each season. www.hm.com