“It” girl – Chrissy Teigen, has been named the new face of XOXO. Teigen will be featured in the brand’s national ad campaign appearing in print, digital and in-store starting this August. The ad campaign features still images as well as video.
The video goes behind the scenes of the Fall 2014 campaign shoot. The vid’s soundtrack is set to the song “Melt” by Polish synthpop band Kamp.
“I’ve been a longtime fan of XOXO, so when they approached me to be the face of their Fall campaign it seemed like a natural fit,” Chrissy explained on-set.
The Fall 2014 campaign is an evolution of the iconic “Hugs & Kisses XOXO” campaign, which launched in the early 90’s, featuring supermodel Tyra Banks and has included legendary supermodels Christy Turlington, Amber Valetta, Claudia Schiffer, Alessandra Ambrosio, Miranda Kerr, Erin Heatherton and Lily Aldridge.
With a reputation for making runway inspired designs affordable and accessible, XOXO continues to be the leading juniors brand for retailers. The national advertising campaign will launch in August in the September issues of Cosmopolitan and People StyleWatch. www.xoxo.com