Desigual appoints its first global ambassador, collaborating with supermodel Adriana Lima, a woman who truly embodies the free, fun and colorful spirit of the brand. Adriana Lima, one of the most sought-after models in the fashion world will be the new face of Desigual appearing in the brands Spring/Summer 2014 and Fall/Winter 2014 campaigns.
“Adriana will be an excellent ‘la vida es chula’ ambassador because she reflects our values and represents Desigual women who are confident, optimistic and full of life, say marketing director, Borja Castresana. Our goal is to have all women in the world identify with our philosophy.”
Adriana Lima’s personality and her fun and sexy spirit are a natural fit for Desigual and its slogan “La Vida es Chula” (Life is Cool). Starting April 20th Lima will appear in Desigual’s new TV ad, which will launch throughout Europe in Spain, France, Germany, Italy, Austria and Belgium. www.desigual.com