On April 10th, H&M will launch its new Conscious and Conscious Exclusive collections with an ad campaign featuring super model Amber Valletta. The new collections incorporate two new materials, organic leather from the Swedish leather supplier Tärnsjö, and organic silk. The collections show what can be done in more sustainable materials.

Conscious Exclusive collection is made in collaboration with the sustainable fashion and design think-tank EVER Manifesto, who shares H&M’s commitment to a more sustainable future for fashion.

Conscious Exclusive is a special designed limited collection made by high quality fabrics and dramatic and intricately details inspired by flamenco and bohemia. New introduced materials are organic leather, leather from cows bred for organic meat production in Swedish farms, and organic silk that is silk cultivated in organic mulberry trees.

Amber Valletta has also recently launched the site Master & Muse for socially responsible customers and selected pieces will be sold on yoox.com in the area dedicated to Amber Valletta´s Master & Muse.

The collections will be available in 150 selected H&M stores worldwide as well as online. www.hm.com