Today ESCADA announced the launch of the brands online US E-Commerce boutique ESCADA.com following the success of the European market launch in 2013.

The E-Store will offer a complete range, of ESCADA lifestyle products, including apparel and accessories from the ESCADA and ESCADA SPORT brands.

Bruno Sälzer (CEO ESCADA SE) “In the new positioning of ESCADA there is a special focus on the digital world. Especially highlighted are multi-channel-experiences, interaction with the client and an integrated experience of the brand. After our successful launch in Europe one year ago, we are now present in the most important E-Commerce market, the USA.”

Usability and design is an important part of the ESCADA E-Store and will also be available via mobile apps for easy shopping. In select ESCADA retail stores sales staff will also carry iPads to directly assist clients in placing orders via the E-Store for items not available in the boutique.

The ESCADA online store will provide a variety of different shipping options via Fedex, including free standard ground shipping as well as express shipping. In addition, the ESCADA E-Store will offer its clients an easy and cost-free returns handling 14-day policy.