The collaboration is a creative exploration, where Bionic Yarn and G-Star have joined forces to innovate denim. Together they will create a collection made with recycled materials from the oceans. In addition to the joined seasonal collections, G-Star will integrate Bionic Yarn material into existing product lines.
“Working with G-Star was an obvious choice, because they have a legacy of pushing the boundaries of fashion and denim forward. Bionic Yarn is a company built around performance, and denim is the perfect category to show the world what Bionic Yarn can do. Everyone has jeans in their closet,” said Williams.
“G-Star has always been driven by innovation, and by integrating Bionic Yarn into our collection we’re taking the next step in creating denim for the future. We’re very excited about the long-term goals of this collaboration and to have Bionic as our business partner,” said G-Star CMO, Thecia Schadffer.
The RAW for the Oceans collection will be available at selected G-Star RAW stores, and online starting August 15th. For more information www.g-star.com/rawfortheoceans
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