Supermodel Amber Valletta, known for her interest in sustainability is the new face of H&M, as the retailer introduces two new sustainable fashion collections – Conscious and Conscious Exclusive – available in stores April 10, 2014.
The Conscious collection contains key fashion pieces, each made with materials that are more sustainable, such as organic cotton, Tencel®, hemp and recycled materials. It will be available in all H&M stores that carry womenswear, as well as online.
“I’m very excited to work with the H&M Conscious campaign, because we share the same values about sustainability. This collection shows that you can be as mindful about people and the environment as fashion conscious. I simply love the designs and the fact that all the pieces are made with organic, recycled and cellulose fabrics shows that you don’t need to compromise fashion for sustainability anymore,” says Amber Valletta.
For this year’s Conscious Exclusive collection, H&M is working in collaboration with the sustainable fashion and design think tank Ever Manifesto, which shares H&M’s commitment to a more sustainable future for fashion.
The dramatic and intricately detailed pieces in the Conscious Exclusive collection show what can be done with more sustainable materials, taking a mix of flamenco and bohemia as inspiration. Conscious Exclusive will be available in 150 selected H&M stores worldwide, as well as online. www.hm.com www.evermanifesto.com