Saks Fifth Avenue Beverly Hills has launched a program to celebrate British design in partnership with the GREAT Britain campaign. The week-long event which starts on October 31, will feature a series of designer appearances and trunk shows with some of the most exciting brands to emerge from London Fashion Week.
“We have seen special talent emerge from Britain over the years, and continue to see brands that we believe are the next important voices in fashion and retail,” said Joe Boitano, Saks Fifth Avenue’s Group Senior Vice President. “We’re pleased to have partnered with the GREAT campaign on this exciting program and look forward to a long standing partnership.
“So many of the styles and brands that have conquered the world came out of the UK and made their mark in LA,” said British Consul General Chris O’Connor. “Now we’re showcasing the next generation of iconic British designers whose work will shine on the red carpet and continue to define Britain’s leading role in dressing the world.”
The GREAT Britain campaign is the British Government’s most ambitious international marketing campaign ever. The GREAT campaign invites the world to take a fresh look at everything Britain has to offer that make it a GREAT place to visit, study, work, invest and do business. The campaign is built around key pillars of British excellence: Creativity, Entrepreneurship, Fashion, Knowledge, Music, Sport, and Shopping.
GREAT BRITISH INVASION AT SAKS FIFTH AVENUE BEVERLY HILLS
SCHEDULE OF EVENTS:
STELLA MCCARTNEY – Spring 2014 Trunk Show Thursday, October 31 Designer Sportswear on Two
ANTONIO BERARDI – Spring 2014 Trunk Show Friday, November 1 Designer Salon on Three
JENNY PACKHAM – Spring 2014 Bridal and Fur Trunk Show Friday, November 1 and Saturday, November 2 Bridal Salon on Four in The Fifth Man
PETER PILOTTO – Spring 2014 Trunk Show Monday, November 4 Designer Salon on Three
JW ANDERSON – PERSONAL APPEARANCE Spring 2014 Trunk Show Tuesday, November 5 Designer Salon on Three
MARY KATRANTZOU – PERSONAL APPEARANCE Spring 2014 Trunk Show Wednesday, November 5 Designer Salon on Three
SIMONE ROCHA – Spring 2014 Trunk Show Thursday, November 7 Designer Salon on Three
CHRISTOPHER KANE – Spring 2014 Trunk Show Thursday, November 7 Designer Salon on Three
ALEXANDER MCQUEEN – Spring 2014 Trunk Show Friday, November 8 Designer Salon on Three
Saks Fifth Avenue Beverly Hills is located at: 9600 Wilshire Blvd. For more info call 310-275-4211 or www.s5a.com