The racks are barely empty after this past Sunday’s very successful launch of Target’s 3.1 Phillip Lim collaboration and the retailer has wasted no time announcing its next designer collab with PETER PILOTTO for Spring 2014 at the designers Monday show during London Fashion Week. The PETER PILOTTO for Target collection available Feb. 9, 2014, at most Target stores in the U.S. and Canada, as well as Target.com, will feature women’s apparel, accessories and swimwear, with most items less than $60. Additionally, the Minneapolis-based retailer is partnering with NET-A-PORTER.COM, the world’s premier online luxury retailer, to reach an international audience and offer global fans of PETER PILOTTO a curated assortment of the limited-edition Target collection.
“By working with Target, we’re able to broaden our reach and bring our design aesthetic to an entirely new audience,” said Peter Pilotto. “This is a pivotal moment for our brand. Our collection for Target embodies the elegance and spirit of our own line, but makes it accessible to everyone,” added Christopher De Vos.
Peter Pilotto and Christopher De Vos are the designers behind PETER PILOTTO. The two met while studying at Antwerp’s prestigious Royal Academy of Fine Arts in Belgium and together created one of London’s most recognized and coveted fashion brands. Celebrated for their innovative, complex and colorful prints, the designers explore and question conventional notions of prints, textiles, sculptural shapes and draping. PETER PILOTTO for Target exemplifies the designers’ distinct aesthetic, combining hyper-real digital prints in striking blues and greens and warm reds and oranges. The assortment features nearly 70 items and ranges in price from $14.99 to $79.99 for apparel and swimwear and $16.99 to $39.99 for accessories. Standout pieces include chic dresses, flattering skirts and versatile swimwear that can be mixed-and-matched.
“Peter and Christopher have a rare talent for capturing the essence and energy of London in a way that’s completely universal in its appeal,” said Trish Adams, senior vice president of apparel and accessories, Target. “This collaboration allows our guests to brighten their look at truly remarkable prices this spring. By working with NET-A-PORTER.COM to make the collection available internationally, we’re able to introduce Target’s democratic approach to design to a new audience.” www.target.com