The Limited is celebrating 50 years of leadership in specialty retailing by launching a multi-month campaign to reinforce its mission to support clients’ personal success.
The retailer will kick-off its celebration with a special campaign to support Dress for Success, a nonprofit organization that offers professional apparel, a network of support and career development tools to women who are entering or re-entering the work force. The Limited is inviting its clients to share success stories, life lessons and great moments in their lives – whether personal or professional – with others who can learn from their wisdom. Submissions are being accepted at www.thelimited.com/50th. The company will donate $1 to Dress for Success for every submission, up to $50,000. Additionally, The Limited is donating to Dress for Success 30% of the proceeds from a limited edition clutch and commemorative bracelet set to debut this fall.
As part of the 50th Anniversary festivities, The Limited will also launch a social media campaign this August that will allow consumers to select the ultimate celebration dress design they would like to see in stores as well as where the culminating birthday celebration will take place.