Saks Fifth Avenue & The Entertainment Industry Foundation Announce 2013 Campaign With Jennifer Aniston

Actress Jennifer Aniston wearing Key
Jennifer Aniston wearing Key To The Cure T-Shirt

Saks Fifth Avenue and the Entertainment Industry Foundation (EIF) have announced that actress Jennifer Aniston has been named the EIF ambassador for 
Saks Fifth Avenue’s 2013 Key To The Cure campaign.  In the 14 years since the inception of the Saks Fifth Avenue, charity shopping weekend the company, together with its vendors and partners has raised over $33 million for cancer research.

This  year designer Peter Dundas of Emilio Pucci has created a limited-edition T-shirt exclusively to benefit Key To The Cure to retail for $35 at Saks Fifth Avenue stores, Saks Fifth Avenue OFF 5TH locations and online at saks.com.  One hundred percent of the proceeds from each shirt will be donated to EIF’s Women’s Cancer Research Fund, benefiting charitable programs dedicated to finding new detection methods, better treatments and eventual cures for women’s cancers.

“I’m so honored to join the Entertainment Industry Foundation and Saks Fifth Avenue in their continued efforts to raise funds for promising scientific research through EIF’s Women’s Cancer Research Fund,” said Jennifer Aniston. “My hope is that everyone will contribute to this worthy cause by purchasing a Key To The Cure T-shirt designed by Emilio Pucci.“

Jennifer Aniston will appear in a national public service announcement (PSA) wearing the Emilio Pucci limited-edition T-shirt. The Key To The Cure PSA will appear in major fashion and lifestyle magazines in September and October. Saks Fifth Avenue’s charity shopping weekend will take place Thursday through Sunday, October 17th to 20th at all Saks Fifth Avenue and 
Saks Fifth Avenue OFF 5TH stores and on saks.com.  During the shopping weekend, 2% of participating vendor sales up to $500,000 will be donated to our national beneficiary, the Entertainment Industry Foundation.

The limited-edition Key To The Cure, T-shirt will be available at Saks Fifth Avenue on October 1st. www.s5a.com

2 comments

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s