H&M + Isabel Marant

H&M has just announced its autumn collaboration with Parisian designer Isabel Marant. With her effortless style, Isabel Marant has created a widely influential and successful take on Paris chic. Mixing urban attitude, boho elegance and rock ‘n’ roll spirit, she delivers a genuine French allure. For H&M, Isabel Marant will create a wardrobe of must-have pieces inspired by her signature style, features clothing and accessories for women and teenagers, as well as her first foray into menswear design.

I am flattered by this collaboration: H&M works with the best designers and this invitation is an exciting honor. I aim at creating something real, that women want to wear in their everyday lives, with a certain carelessness, which I think is very Parisian: you dress up, but do not pay too much attention and still look sexy. The collection is infused with this kind of easiness and attitude. Everything can be mixed following one’s own instincts: my take on fashion is all about personality” says Isabel Marant.

Born and raised in Paris, Isabel Marant started customizing her own clothes while still in high school. A graduate of the famed Studio Berçot, Marant worked her way up the fashion system starting with a jewelry line then adding knitwear and finally launching her eponymous collection in 1994. Today she runs an internationally successful fashion powerhouse with a string of boutiques worldwide. Her Parisian chic style, a mix of bohemia and masculine tailoring, grows in popularity season after season.

The Isabel Marant collection for H&M will be available this November 14, 2013 in 250 stores worldwide and online at www.hm.com

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