Macy’s and “Teen Vogue” have partnered together launching an exclusive collection as part of the Macy’s Mstylelab department. Aimed at the most discerning teenage fashionista’s, Teen Vogue will bring Macy’s customers the latest trends from the combined fashion eye of Macy’s and “Teen Vogue.”
“We are very excited to be expanding ‘Teen Vogue’ even further with our collection for Mstylelab. As part of our Brand Everywhere approach, we’ve created a fashion line that really resonates with our style-obsessed audience,” says “Teen Vogue” Editor-In-Chief Amy Astley. “We’ve had terrific success with our branded mobile game, Teen Vogue Me Girl, and with our bedding collection, so apparel was the next logical step and Macy’s is the ideal partner.”
Curated by the editors at “Teen Vogue,” the collection embraces the brand’s signature, quirky-chic accents, offering a variety of trend-forward silhouettes, bold prints and bright colors. Filtered through a fashionable lens, Teen Vogue will feature maxi dresses, jumpsuits, printed leggings, short dresses, chambray shirts, bandeaus, shorts, bralettes, jackets and tanks. This spring, the brand will focus on five key trends: bejeweled, neon, sheer, vests and denim dressing. With an eclectic mix of pieces, this collection will allow for creativity and individuality when dressing. Continuing throughout the year, approximately 15 new pieces will rotate onto the floor every month, offering up-to-the-minute fashion, affordably priced from $20 to $60.
The collection is currently available in approximately 150 Macy’s stores nationwide and at www.macys.com