French actress and singer Vanessa Paradis is the new face this Spring of the H&M Conscious collection. The new collection is filled with optimism woven through romantic; styles complete with a floor-length dress and sporty shapes like a cropped jumpsuit and tropical print t-shirt dress.
The collection also includes accessories and is made from more sustainable materials, such as organic cotton, recycled polyester, and Tencel.
The full women’s collection will be available in H&M stores worldwide and online the end of March, along with the men’s Conscious collections which features blazers, chinos, Ikat print shirts and shorts, as well as fun prints pieces for kids and babies.
Coinciding with the campaign will be the launch of a Conscious garment collecting action at H&M. Customers will be able to bring any unwanted garments from any label to selected stores, and in return for each bag receive an H&M voucher, to a maximum of two bags per customer per day. H&M is the first store to encourage garment return on this scale, in an effort to prevent clothing from going to landfill. www.hm.com