H&M has signed a long-term partnership with international tennis star Tomas Berdych. Currently ranked 6th in the world, Czech-born Berdych will be an ambassador for H&M both on-court and off, and will work closely with the H&M design team on a unique tennis collection which will debut in stores later on. Tomas is one of the brightest talents in a globally popular sport, which also has a personal love of fashion and style, which means he is the perfect partner for H&M.
“I am very excited about this partnership. This is H&M’s first foray into tennis and it is very flattering for me to be their first ambassador. H&M is young, cool and easy, everything I think clothing should be. I love fashion, and it’s great to now have H&M to help me develop my tennis and off-court apparel. I’m sure we will do great things together”, says Tomas Berdych.
“I am so happy to welcome Tomas to the H&M family. Tomas is such an exciting player, and he also cares greatly about style. We can’t wait to start working with him, to watch Tomas wear H&M on court, and to see our upcoming collection with him in H&M stores worldwide”, says Karl-Johan Persson, CEO of H&M.
Tomas Berdych’s partnership with H&M marks a new chapter in the relationship between sport and fashion. The partnership will see H&M clothing worn on court by a top-ranking tennis player for the first time and will bring a professional sports influence to H&M. As well as playing in H&M, Tomas will also be an ambassador for H&M off the court, wearing his pick from H&M’s menswear collections. www.hm.com