Levi’s Goes Water<Less for Spring 2012

Levi's WaterWater<Less Installation Levi's Haus, Los Angeles

This week the Levi’s® brand in partnership with water.org hosted a dinner in Los Angeles at the Levi’s® Haus on behalf of the brands expansion of its Water<Less™ jeans collection for Spring 2012.  The dinner consisted of a waterless meal prepared by Executive Chef Mark Peel of Campanile.

Actor, Adrian Grenier, Water.org's Jennifer Schorsch, Actor, Joe Manganiello, Levi's Strauss Jill Guenza, and Levi's Strauss Jonathan Kirby (Photo by Eric Charbonneau/WireImage)

“How would you approach manufacturing today if you considered all the challenges around us in the world today?” said Erik Joule, Senior Vice President of Global Merchandising and Design of the Levi’s® brand. “Levi’s® Water<LessTM is a platform that looks at manufacturing in a different way. It’s really about looking at design as one continuous circle to ensure we reduce the impact on the environment.”

Levi's WaterWater<Less Dinner at Levi's Haus, Los Angeles (Photo by Eric Charbonneau/WireImage)

The average pair of jeans uses 42 liters of water in the finishing process, Levi’s® Water<Less™ products reduce the use of water in the finishing process by up to 96 percent for some styles.  The Levi’s® brand has already made more than 13 million Water<Less products and saved more than 172 million liters of water, an equivalent to 726,600,812 8-ounce glasses of water which is enough drinking water for 157,000 people for one year. It is estimated that nearly a billion people around the world don’t have access to clean drinking water.


By visiting http://www.levi.com/waterless people can learn more about the global demand for clean water and small actions they can take each day to use less and give more. Each action completed ‘unlocks’ WaterCredits and ultimately supports Water.org’s work to provide life-saving clean water worldwide.


Water.org is a non-profit organization whose founders have transformed hundreds of communities in Africa, South Asia, and Central America by providing access to safe water and sanitation. Founded by Matt Damon and Gary White, Water.org works with local partners to deliver innovative solutions for long-term success. Pioneered by Water.org in 2003, WaterCredit allows individuals to access loans for water connections or toilets reaching five to ten times as many people as a traditional grant over a ten-year period. Learn more and make a difference.


*Remember to recycle your denim

www.levi.com/waterless  www.water.org  www.thpfashion.com


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