Marni for H&M – Hollywood Launch Event

Sofia Coppola wearing Marni at H&M and Consuelo Castiglioni in Marni, together with Margareta van den Bosch, Creative Director at H&M

Drew Barrymore, Winona Ryder and Milla Jovovich were among the guests who attended a party to celebrate the launch of Marni at H&M. Held in a beautiful Hollywood residence, the event was hosted by Marni’s Founder and Creative Director, Consuelo Castiglioni, the Director of the Marni at H&M campaign, Sofia Coppola and Margareta van den Bosch, H&M´s Creative Advisor.

Drew Barrymore in Marni for H&M

“It has been an inspiring night, surrounded by a perfect setting and a great crowd. LA encapsulated the dream! It is not long before Marni at H&M is in the stores, and I am happy to share these magic moments with everybody.” Consuelo Castiglioni, Founder and Creative Director, Marni.

“It’s nice to see again the people I worked with on the project for Marni and H&M. With the film I just tried to do something that fitted with the mood of the collection, the fantasy and the fun of fashion.” Sofia Coppola

Milla Jovovich in Marni for H&M

In a classic Hollywood house in Los Angeles, around 200 guests gathered to celebrate Marni´s collaboration for H&M, a collection full of Marni’s signature print and color arriving just in time for spring.

Marni’s collection for H&M is all about freedom and experimentation, Marni prints and colors intended to mix and match together in a playful way. Everything goes with everything, making African prints the perfect companion to Bauhaus modernity, and sporty silhouettes sitting with more feminine shapes. The collection also includes a full range of shoes, bags and charming accessories to create a total Marni look at H&M. Meanwhile for men, Marni offers a fresh take on menswear staples, with a subtle use of print and a softened use of color.

Winona Ryder in Marni for H&M

“Tonight has been magical. It is as if Sofia Coppola’s campaign for Marni at H&M has come to life with this party in Hollywood. It’s been amazing to see so many personalities wearing the Marni at H&M collection. I can’t wait for these looks to go into stores so everyone can wear them for themselves.” Margareta van den Bosch, H&M’s creative advisor.

The collection will be available from March 8 in around 260 stores worldwide, as well as on-line.

www.hm.com  www.thpfashion.com

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