Starting today September 30, Earnest Sewn will launch a Limited Edition “Golden Ticket” jean in conjunction with the opening of the Fashion Island Store in Newport Beach.
The jean, called the “Newport,” will be a sophisticated over dye black micro flare jean, the first of its style for Earnest Sewn.
It will be the debut of Earnest Sewn’s “Golden Ticket” capsule collection that uses 24K gold buttons, rivets and a gold foil screen print. This jean will be made in a limited edition of 50 pcs retailing for $198.00
The “Golden Ticket” concept is something new creative director Benjamin Tally Smith plans to introduce going forward starting with the “Newport” jean.
The concept is based on Earnest Sewn delivering one specific jean each season using this hardware as a specialty item for a luxury market.
Fashion Island is located at 401 Newport Center Drive, Newport Beach, CA 92660