This fall the sweet romance of Swedish folklore is the major influence for the women’s Conscious collection, proving that sustainability and style are second nature at H&M.
Every piece in the collection is made with more sustainable materials, from organic cotton or linen to recycled wool and organic hemp. The silhouette is feminine and the pieces are luxuriously embellished, from the embroidered wool coats to the prettiest lace blouse, as well as floral print dresses and shoes.
There are also some exclusive home decor pieces made from more sustainable materials, including a printed throw and pillows. The Conscious collection will be available in selected stores starting on October 6, 2011.
For fall classics are the secret to great men’s style, which is why H&M has updated its Modern Classics line to ensure it provides the ultimate in wardrobe essentials.
This season the focus is on suiting, with cuts influenced by Carnaby Street of the ’60s and an updated take on East Coast preppy dressing.
For early fall, cotton blazers are half-lined and wearable with matching pants or with cotton slacks in saturated blue or green for a modern style twist. Vivid color also adds a modern touch to fine-gauge knitwear, with contrast elbow patches that look best teamed with a crisp shirt in a Bardot check.
As the season plays out, tweeds and flannels come to the fore, making sure the classics are always modern at H&M. www.hm.com