In celebration of prom season, ready-to-wear designer Adrianna Papell is joining forces with Lord & Taylor for “OH MY PROM,” presenting the Adrianna Papell for E! Live from the Red Carpet collection, on Saturday, April 9th nationwide at Lord & Taylor stores.
Adrianna Papell President, Jaynee Berkman commented on the importance of prom season. “Young women spend countless hours in search of the right dress. The brand wants to offer not only the ideal dress, but the perfect prom experience. Lord & Taylor is allowing us the atmosphere to make our young customers shine.”
The event will feature 25% savings on a prom dress, basic free alterations and a gift tote filled with prom night goodies, with any regular-priced prom dress purchase. Select location will create an in-store pre-prom atmosphere complete with DJ, Make-up makeovers, Paparazzi and red carpet fashion show.
The event will also feature an enter to win free prom dress drawing, valued up to $300.
Adrianna Papell retails from $180 to $340 at Lord & Taylor nationwide.