Moschino celebrated the 50th anniversary of Fred Segal Couture, by hosting a private luncheon at the villa and gardens of the Normandie Keith located in the Hollywood Hills, with a preview of the new Fall/Winter 2011 collection. http://www.moschino.com

The guest list included celebrities Marg Helgenberger, Erika Christensen, Decades boutique owner Cameron Silver, as well as stylist, press and Fred Segal clients.

The event a collaboration with LAND (Los Angeles Nomadic Division), a non-profit art organization committed to curating contemporary art projects in Los Angeles and beyond saw 20% of the sales go back to the organization.

Fred Segal Couture is located at 500 Broadway, Santa Monica CA 90401

Store Hours: Mon – Sat 10a – 7p and Sunday 12p- 6p Phone: 310-458-8100 http://www.fredsegalcouture.com