A New Hip Boutique: Fiorentini + Baker Opens in SoHo

Fiorentini + Baker SoHo

FIORENTINI + BAKER a favorite of the hip elite, with a celebrity following that includes Sarah Jessica Parker, Halle Berry, Nicole Kidman, Kate Beckinsale, Julianna Margulies, Jennifer Aniston, Jessica Biel and model Alessandra Ambrosio, has opened its first US boutique at 54 Mercer Street in SoHo.

The new boutique carries an extensive line of FIORENTINI + BAKER shoes and boots, as well as the brands new collection of bags, belts and accessories, plus limited pieces from its ongoing runway collaboration with fashion designer Anna Sui. The new FIORENTINI + BAKER capsule collection of jackets and coats also makes its debut at the New York boutique.

Created in 2001 by London born designer Deborah Baker, who also oversaw the design and furnishing of the boutique has created a 1500 square foot whimsical space, the reflects the brands philosophy. The idea a continual evolution – new furniture and décor components will be added and rotated to create a space that will complement each changing collection of shoes, boots and accessories.  The furniture throughout the boutique is also available for sale.

Fiorentini + Baker SoHo

The brand has plans to open a Los Angeles boutique as well as other US location over the next two years.

FIORENTINI + BAKER designs are sold worldwide in stores including Barneys NYC and Selfridges London.




Hours: Monday – Thursday 11a – 7p Friday and Saturday 11a – 8p Sunday Noon – 6p








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