BoF #TiedTogether Campaign

screen-shot-2017-02-08-at-12-25-54-amAs fashion weeks get underway around the globe, Business of Fashion invites the fashion industry and its admires to stand together and make a statement of solidarity, unity and inclusiveness, as part of its new #tiedtogether campaign by wearing or accessorizing with a white bandana in a statement of support of humanity during these times of turmoil and fear in many nations around the world. Business of Fashion has introduced the #tiedtogether campaign as a way to start a global movement within the fashion industry to demonstrate the power of unity and inclusivity, and encourage fashion enthusiasts and people outside the industry to join. So how does it work?

EVERYONE:

  • Tie a white bandana around your wrist, neck, head or handbag
  • Upload an image of your bandana to social media
  • Tag someone to show you are #TiedTogether, as friends, family, neighbors and humans
  • Register your support on the #tiedtogether website

INDUSTRY PROFESSIONALS:

  • Designers:incorporate white bandanas in your fashion shows or wear a white bandana in your final bow
  • Models:wear white bandanas to castings and between shows
  • Street style photographers:shoot people wearing white bandanas
  • Editors:include images of white bandanas in your round-ups and fashion week coverage

For more on how you can join go to #tiedtogether website or email tiedtogether@businessoffashion.com.

 

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