YOOX and The Walt Disney Company EMEA have announce the launch of Disney’s first online fashion and lifestyle store on YOOX. Accessible from the YOOX homepage, Disney’s digital window will host the latest designer collaborations inspired by Disney, Disney•Pixar, Star Wars and Marvel across apparel, accessories, footwear and interiors.
Alongside a curated product selection, including Olympia Le Tan’s unique clutches inspired by the dreamlike characters of Alice in Wonderland, Kenzo’s playful sweaters portraying the protagonists of Disney’s The Jungle Book, Vans’ colourful shoes inspired by Disney•Pixar’s Toy Story, or Nixon’s watches dedicated to Star Wars – just to name a few – Disney’s digital window on YOOX will also feature dedicated and exclusive editorial content, celebrating the magical world of Disney, the aspirational Star Wars stories and the epic storytelling of Marvel.
“Disney’s playful imagination was a great inspiration when I invented YOOX in 1999, so today it is an enormous pleasure to combine Disney’s timeless brand with YOOX’s innovative spirit, further delighting our customers with creative content and hard-to-find products” – says Federico Marchetti, Founder of YOOX and CEO of YOOX NET-A-PORTER GROUP.
Over the next few months, YOOX will be adding new Disney collections including those connected to upcoming movie launches. http://www.yoox.com/us/women