Levi’s® Commuter™ x Jacquard by Google Trucker Jacket

As the wearable tech industry continues to think outside the box, the latest advancement in wearable technology comes in the form of a Levi’s® Commuter™ Trucker jacket designed with Google ATAP’s Project Jacquard technology woven in.

With a simple touch of a jacket sleeve, cyclists can wirelessly access their phone and favorite mobile apps to adjust music volume, silence a phone call or get an estimated ETA on their destinations.

The jacket was announced at Google I/O, the result of a year-long effort between the Levi’s® Innovation team and Google’s Advanced Technology and Projects (ATAP) group.

The discreetly placed Jacquard technology is literally woven into the jacket, allowing for simple gestures like tapping or swiping on a sleeve to activate functionality. Oh and I know what you’re thinking – can the jacket be washed and the answer is yes.

Levi’s® Commuter™ Trucker Jacket
Levi’s® Commuter™ Trucker Jacket

“Anyone on a bike knows that navigating your screen while navigating busy city streets isn’t easy – or a particularly good idea,” said Paul Dillinger, head of global product innovation for Levi Strauss & Co. “This jacket helps to resolve that real-world challenge by becoming the co-pilot for your life, on and off your bike.”

During last year’s Google I/O conference, the Levi’s brand became Google ATAP’s first partner on Project Jacquard, which credited the brand for being authentic, innovative and fashionable.

The Levi’s® Commuter™ Trucker jacket is expected to be available beginning spring 2017 in select Levi’s® stories and on www.levi.com

2 comments

  1. blockquote, div.yahoo_quoted { margin-left: 0 !important; border-left:1px #715FFA solid !important; padding-left:1ex !important; background-color:white !important; } Trucker Jacket, Sweetie!

    You should get a discount ! Love you,C

    Sent from Mercury on wind shoots

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