As the wearable tech industry continues to think outside the box, the latest advancement in wearable technology comes in the form of a Levi’s® Commuter™ Trucker jacket designed with Google ATAP’s Project Jacquard technology woven in.
With a simple touch of a jacket sleeve, cyclists can wirelessly access their phone and favorite mobile apps to adjust music volume, silence a phone call or get an estimated ETA on their destinations.
The jacket was announced at Google I/O, the result of a year-long effort between the Levi’s® Innovation team and Google’s Advanced Technology and Projects (ATAP) group.
The discreetly placed Jacquard technology is literally woven into the jacket, allowing for simple gestures like tapping or swiping on a sleeve to activate functionality. Oh and I know what you’re thinking – can the jacket be washed and the answer is yes.
“Anyone on a bike knows that navigating your screen while navigating busy city streets isn’t easy – or a particularly good idea,” said Paul Dillinger, head of global product innovation for Levi Strauss & Co. “This jacket helps to resolve that real-world challenge by becoming the co-pilot for your life, on and off your bike.”
During last year’s Google I/O conference, the Levi’s brand became Google ATAP’s first partner on Project Jacquard, which credited the brand for being authentic, innovative and fashionable.
The Levi’s® Commuter™ Trucker jacket is expected to be available beginning spring 2017 in select Levi’s® stories and on www.levi.com