HTC a global leader in innovation and design has announced its latest campaign HTC INK with worldwide fashion icon and supermodel Jourdan Dunn. Tapping into the fashion world’s passion for body art, HTC INK will see bespoke celebrity body art designs engraved onto a limited run of HTC’s premium HTC One M9 handsets.
With a personal love of body art, Jourdan is the ideal choice to launch this style-led Limited Edition campaign, which capitalizes on the global trend for ‘ink’, in both permanent and temporary forms.
“My experience in the world of fashion means that I have a passion for creativity and expressing personal style, said Jourdan Dunn. The HTC INK campaign seemed like a fun way for me to showcase the inspiration behind my own body art and share my love of design. I’m proud to be part of HTC’s campaign and am excited to see people around the world with my creation on their HTC One M9.”
With the look and feel of the HTC One M9 inspired by the artistry of high-end fine jewelers, coming in a number of brushed-metal, two tone finishes, Jourdan’s HTC INK design will replicate this in the form of temporary metallic body art.
Created by Cally-Jo Pothecary, who was responsible for Rihanna’s henna-style hand inking, it will be engraved onto the back of a series of Limited Edition HTC One M9 handsets. www.htc.com