The Gap is set to launch kate spade new york and Jack Spade for GapKids, a limited-edition girls’ and boys’ apparel and accessories collection for Holiday 2014. This marks kate spade new york and Jack Spade’s first foray into childrenswear as well as the first time the Kate Spade & Company brands will partner together.
Retaining the DNA of kate spade new york and Jack Spade, inspiration was taken from the collection’s archives. The collection features recreated signature pieces from the past, downsized and in fabrics more suited to children’s play and adventure. The collection blends the playful feminine and colorful twists of kate spade new york and the energetic charm of Jack Spade with GapKids’ iconic American style.
“Collaborating with iconic American brands such as kate spade new york and Jack Spade is a way of bringing style and optimism to the GapKids customer,” said Rebekka Bay, Creative Director and EVP, Gap Global Design. “We really wanted to celebrate the best of all three brands, the casualness of GapKids, the playfulness and prettiness of kate spade new york and the quirkiness of Jack Spade.”
“I couldn’t think of a better partner than Gap to collaborate with on a children’s collection,” said Deborah Lloyd, Chief Creative Officer, Kate Spade & Company. “Their colorful and playful spirit aligns perfectly with ours and they’ve helped us realize our vision of dressing little ones head to toe in kate spade new york and Jack Spade for their next big adventure.”
With prices starting from $9.95 up to $130, the collection will be available in select Gap stores and on gap.com starting on October 30th for two weeks only in the United States, Canada, United Kingdom, France, Hong Kong and Japan. www.gap.com