Abercrombie & Fitch Co. has teamed up with Pretty Little Liars actress Lucy Hale, to help increase anti-bullying awareness in a program titled, Are You An Ally?. Continuing their efforts launched during National Bullying Prevention Month in 2013, the iconic retailer is rolling out a multi-pronged program including: An educational video featuring Lucy Hale and a peer-to-peer curriculum that will be distributed to more than 10,000 middle and high schools throughout the United States and is also viewable on YouTube
The Are You An Ally? Program also includes a line of graphic tees to raise anti-bullying awareness with all proceeds going to No Bully, a 501 (c)(3) nonprofit organization that brings innovative, sustainable solutions to bullying, harassment and violence in schools. The tees are available in all Abercrombie & Fitch and abercrombie kids locations in the U.S., and online at Abercrombie.com and abercrombiekids.com
The program also includes a ‘Round Up’ program in U.S. stores, allowing customers to round their purchase price up to the nearest dollar to benefit bully-prevention efforts. The graphic tees retail for $20 men’s and women’s and $14.95 for kids.