UGG Australia is excited to launch its first-ever global brand marketing campaign titled “THIS IS UGG.” for fall 2014 featuring New England quarterback and brand ambassador Tom Brady. The campaign explores the theme that life’s biggest moments are actually the small ones – a place where the brand lives in consumers’ lives. As a part of the initiative, UGG for Men will launch a series of three spots throughout the season featuring Brady, with the first spot “Time Out,” which launched on September 2, 2014.
“For the new UGG for Men campaign, we started with this premise: small moments can carry as much weight as the big moments,” said Nancy Mamann, Vice President of Marketing for UGG Australia. “We conceptualized the spots to capture authentic moments that relate to men across the world. For Tom Brady in particular, we explored his life off the field, along with more personal settings, to show some of the moments that he considers meaningful.”
In regards to the new spot, Brady remarked, “I think this campaign has been my favorite one because there have been so many elements that are really coming into what has shaped my life.”
The UGG for Men “Time Out” spot will be followed by another spot called “Pre-Game” featuring Tom Brady’s mother for the UGG for Men “Ascot Tweed” slippers in October and another called “Down Time” for the “Munroe” boots in December. www.uggaustralia.com