Part of what I do as a fashion stylist and blogger, involves going to press previews to see the current and upcoming collections from fashion brands. I’m fortunate to see beautiful and amazing pieces of fashion and accessories, but once in awhile I come across something that’s more then beautiful, but inspiring. I was recently introduced to Liberty United and was immediately compelled to share the brand and the story behind the brand – that’s working to make a difference in the fight against gun violence.
Liberty United, was founded by entrepreneur Peter Thum, who also founded Ethos Water, in response to meeting people while working in Africa who didn’t have access to clean, safe drinking water. Ethos would later be sold to Starbucks, to help fight the water crisis in Africa.
While in Africa, he saw small children carrying AK-47s and wanted to find a way to stop this. So the brand, Fonderie 47 was born to create high-end jewelry with well-known designers, incorporating the metal from destroyed AK-47s. Peter and his wife Cara, decided to bring the mission home to the states and in 2013 founded Liberty United to help reduce gun violence here in the US.
Liberty United incorporates the melted down metal from illegal guns and bullets removed from circulation by police departments in partnership cities Philadelphia, Syracuse, and Newburgh, New York. All pieces are – Made In The USA.
Liberty United has also partnered with jewelry designers, Philip Crangi of Giles & Brother, Pamela Love, and most recently with Armani Exchange to create capsule collections, from which a portion of the proceeds is donated to organizations in each partnered city, that strive to reduce gun violence.
In addition, as part of the Armani Exchange x Liberty United collection, currently in 24 A/X locations and online, if you Tweet or Instagram using the hashtag #OPENARMS Armani Exchange will donate $1 to Liberty United. www.libertyunited.com