The 2012 designer brand partnership is off with a bang as Target introduces its affordable limited-edition collection by designer Jason Wu.
Wu for his first collection for Target took inspiration from the idea of an American girl in Paris, while staying true to his signature juxtaposition of modern sensibility and timeless style.
The collection’s Parisian inspiration is found in Wu’s exclusive muse for Target, Milu, a mischievous, illustrated black cat that will be found on a t-shirt, tote bag and silk scarf, as well as in the collection’s marketing campaign.
“By working with Target I was able to create an accessible collection that reflects my sophisticated design aesthetic,” said Jason Wu. “As with my main collection, special attention has been considered into every detail and I can’t wait to see girls wearing and enjoying the collection.”
There are 53 pieces in the Jason Wu for Target collection including versatile apparel and accessories that easily transition from day to evening such as A-line silhouette dresses, tie-waist shifts and high-waisted skirts accented with Wu’s signature detailing.
Ranging in price from $19.99 to $59.99 for apparel and $19.99 to $49.99 for handbags and scarves, Jason Wu for Target will be available Feb. 5 through March 6, 2012 or until supplies last at most Target stores and on Target.com.
Target is such a well marketed brand. This collection is very feminine and pretty. Thanks Tod!