Guys if your New Year’s resolution is to get the body in shape? Well here’s your motivation. Checkout the new David Beckham debut Bodywear collection for H&M.
Designed by David and his in-house creative team the collection will be sold exclusively at H&M, the focus is on fit, function, comfort and design, while avoiding overt branding to present a range of new classics, comprised of briefs, boxers, vests, T-shirts, pajamas and long johns. The result of eighteen months of research and development, the collection aims to set a new standard in men’s body wear for the 21st century.
“Working with a team has always been a key part of my life and I found that to be the same when developing this range. Collectively, with my design team, we spent time working on the feel, fit and style to ensure the product is not only something I would wear but one that I would be proud to put my name on. I always want to challenge myself and this was such a rewarding experience for me. I’m very happy with the end result and I hope H&M’s male customers will be as excited as I am,” says David Beckham.
This first collection presents the nine key products in their most basic form to highlight the quality of the design. There are four styles of underpants – briefs, trunks, boxer briefs and woven boxers; three tops – David’s perfect T-shirt, vest and Henley; and two body wear styles – pajama bottoms and also long johns, the secret favorite undergarment of many men in the colder months. Cotton is used throughout, with the right elastane in the briefs, trunks, T-shirt and vest to provide a soft feel. Cotton waffle weave is used in the Henley and long johns, and a special finish on the 100% cotton pajamas ensures that they retain their shape. The collection is a first in a long-term partnership with David Beckham, which will develop new styles, new fabrics and new patterns according to the season. Everything will follow the quality-focused blueprint that David has created for the new classics under the H&M label.
Pricing starts at $12.95 for briefs and ranges up to $29.95 for Henley Tees.
The collection will be available beginning February 2, 2012 at 1800 H&M stores worldwide.