Timberland – Presents Mark Makers “Get Lost” Journey

TIMBERLAND(R) MARK MAKERS: '2 Days 1 Bag, The Road Trip' - S15Timberland® is working with some of Europe’s most influential ‘Mark Makers’ to participate in the project. Entitled ‘Mark Makers: 2 Days 1 Bag, the Road Trip’, the concept involves the style ambassadors from 7 European countries documenting a unique trip where they are encouraged to “get lost” and feel in their Timberland® element using the bespoke hashtags; #InMyElement, #2days1bag, to post the action!

Throughout this project where anything could happen, the campaign will be illustrating the spontaneity and adaptive style of living and traveling with Timberland® – ready for anything in the freedom of the great outdoors or in the bustle of the city. Everything needed for the 2 days road trip will be in 1 bag, highlighting how functional and versatile the Timberland® S15 collection really is.

Timberland® fans both new and old can constantly follow the action thanks to the digital format. Once the road trips are complete, the final edited stories will be available to view on Timberland’s® own social media channels and site. Video recording will highlight the discoveries and hidden gems of each of the ambassadors’ chosen locations, all in the latest must-have items from Timberland®.

Anyone can be part of the action by creating their own dream Timberland® ‘Bag for 2 Days’ online, with each winner receiving the bag as a gift.

Follow the @timberland_eu social media channels from the end of March to watch the journey www.facebook.com/TimberlandEU www.twitter.com/Timberland_EU www.instagram.com/timberland_eu/

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Marc Jacobs To Shutter Marc by Marc Jacobs Brand

marc-by-marc-jacobsMarc by Marc Jacobs fans the rumors are true. The brand will shutter the Marc by Marc Jacobs line, as we know it in order to expand it into the main Marc Jacobs collection reports WWD.

How the change will affect the brands extensive retail presences with banks of Marc Jacobs boutiques in New York and Los Angeles are still unclear but LVMH chairman Bernard Arnault told WWD “The first step is to put in place the organization, and to complete the business plan, which requires retail organization, retail investment and more products. These steps have already started. This will take time, maybe two or three years, to be completely in place.” www.marcjacobs.com

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Keds x eos Sneaker Collaboration

Keds x eos

Keds x eos

Hey sneaker fans Keds® and eos™, have partnered together on a colorful collection of three sneakers inspired by the flavors and colors of eos™ Smooth Sphere Lip Balms. The limited edition styles are available now exclusively at Shoe Carnival, retailing for $50 – $55. As a special bonus, each pair comes with a matching eos™ Smooth Sphere Lip Balm in the box.

“The amount of love we got on Instagram for a combined Keds and eos™ post really kick started the collection,” said Chris Lindner, president, Keds. “This is just the type of fun and fashionable surprise we love to offer. We know our girl can’t live without eos™ lip balms, so we’re excited to give her a new way to experience two of her favorite brands.”

Keds’ iconic Champion sneaker and the Double Up, a newer Keds silhouette with the look of a stacked sole, are reimagined in bright solids and an eos™ sphere-inspired geo print that adds just the right amount of whimsy to warm-weather style. Finishing touches include glitter laces and a striped sole accented with a lips icon. www.keds.com

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Olivia Wilde The New Face of H&M Conscious Collection

H&M’s new Conscious Exclusive collection is proof that fashion can be sustainable using fabrics such as hemp, organic linen, and organic leather to create stylish pieces to contribute to a more sustainable fashion future. Actress and humanitarian Olivia Wilde is the face of the new campaign.

This year’s Conscious Exclusive collection is inspired by cultures around the world and focuses on the versatility of the dress. An organic linen and silk sleeveless gown featuring a glamorous cut is printed with hand-drawn images of birds. A black cocktail dress made with Tencel® and recycled wool embraces African influences, with rows of recycled sequins. Meanwhile, a sleeveless cocktail dress made of organic hemp and organic silk highlights inspiration from Japanese ink-washing paintings.

Each piece in the collection is distinct, whether it’s the pilot jacket in Tencel® with reversible jacquard fabric and threads intentionally left loose, or the organic silk tuxedo blazer with sleeves slit to the elbow to create a dramatic effect.

Olivia Wilde - H&M Conscious Collection

Olivia Wilde – H&M Conscious Collection

The diverse use of more sustainable materials is seen throughout the collection in pieces such as a flapper dress with recycled beads, as well as a minimalist leather jacket and stack-heeled sandals made from organic leather.

“I love the Conscious Exclusive collection at H&M, both for the look, and also for its ethics. This is how all fashion should be: great style that’s naturally more sustainable,” says Olivia Wilde.

“I love the global influences in this Conscious Exclusive collection and the beauty of the hand-drawn prints, made by one of our talented in-house designers. Olivia Wilde is the perfect choice for this collection because she shares H&M’s commitment to a more sustainable future,” says Ann-Sofie Johansson, Creative Advisor H&M.

The new Conscious collection will be available in approximately 200 H&M stores globally, as well as online, beginning April 16th. www.hm.com

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People StyleWatch & JustFab – Exclusive Capsule Collection

Chauncy $39.95

Chauncy $39.95

JustFab, and People StyleWatch,  are joining forces to launch the People StyleWatch Exclusively for JustFab capsule collection. Featuring the season’s latest footwear and handbag styles.

Tapping into spring’s top trends, the editors at People StyleWatch collaborated with the JustFab design team to create an extensive collection of statement-making footwear in 25 styles – including embellished flats, flirty sandals and sexy heels in a variety of colors, patterns and textures. Seven chic handbags are available, including perforated bucket styles, envelope clutches and totes in pops of color.

Vikor $39.95

Vikor $39.95

“We’ve created the ultimate 24/7 shoe and bag wardrobe,” said Lisa Arbetter, Editor, People StyleWatch. “There’s something for work, a night on the town or brunch with friends – dozens of styles to suit every moment of a girl’s busy life.”

“People StyleWatch’s fashion-forward sensibility provided an exciting foundation for design,” said Don Ressler, Co-CEO of JustFab.  “Our members will love how this collection instantly elevates their personal style.”

Sosha $39.95

Sosha $39.95

Key pieces include: the Aramis, a faux snakeskin gladiator sandal; the Chauncy, an embellished espadrille flat in navy stripes; the Sosha, a fringe heeled sandal offered in bold colors; the Jimmy, a perforated bucket bag; and the Viktor, an envelope clutch in two-toned prints, including leopard and snakeskin.

To view the complete PeopleStyleWatch Exclusively for JustFab collection and People StyleWatch editor’s favorite pieces, visit www.justfab.com/psw. The collection is available at the VIP member-only pricing of $39.95 now exclusively on JustFab.com.

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Target Collective – A Curated Offering For Men

Target Collective

Target Collective

Guys lets embrace the first of what I hope will be many to come, designer brand partnerships with everyone’s favorite cool retailer, Target as they introduce – Target Collective, the first curated design-focused collection tailored to men.

The limited-edition assortment is a mix of brands co-created in partnership with Target’s internal design team, that’s curated to give guests access to impeccably-crafted, U.S.A. made goods including hand-tooled leather belts, durable canvas bags, graphic tees  from partners BillykirkOwen & FredTaylor StitchDuluth PackLocally Grown and irreverent stationery by Terrapin Stationers.

All of the Target Collective brands have compelling “About Us” tales to tell, from Duluth Pack’s 19th-century heritage, Terrapin’s triumph over the digital age to the story of Billykirk, which was founded by two brothers with a passion for built-to-last leather goods that only get better with age.

“What excites me about this program is that we’ve curated brands we think our guests will love, and that we’ve worked with each brand to co-create products specifically with our guests in mind,” said Kathee Tesija, chief merchandising and supply chain officer, Target. “By exploring innovative partnerships like Target Collective, we’re bringing newness to our assortment and offering our guests easy access to stylish, well-crafted, quality products they’ll find only at Target.”

Priced from $10 to $270, with most items ringing in under $100, Target Collective will be available at Target.com starting March 15.

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LACOSTE x J. Crew Polo Collaboration

LACOSTE - Men's Polo

LACOSTE – Men’s Polo

This spring, LACOSTE is partnering with J. Crew on a collaboration that brings the famous French sportswear brands classic polo for men, women, and kids to over 30 J. Crew US stores and online, as well as Canada, the UK and France, as part of the retailers “Looks We Love,” seasonal offering.

LACOSTE - Vintage Logo

LACOSTE – Vintage Logo

The new polo will include an archival blue crocodile logo from 1983 with LACOSTE embroidered in cursive on the front instead of the familiar green logo and will be available in a variety of colors – white, navy, heather gray, burgundy and orange with a retail price starting at $55 – $98. www.jcrew.com

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American Eagle & Aerie – Present Ultimate Road Trip Sweeps

American Eagle Outfitters and Aerie - Ultimate Road Trip

American Eagle Outfitters and Aerie – Ultimate Road Trip

American Eagle Outfitters and Aerie announce the “Ultimate Road Trip” sweepstakes in stores nationwide and online from Saturday, March 7 through Wednesday, March 18, 2015. Entrants have the opportunity to win a grand prize of a restored Volkswagen Westfalia valued at approximately $25,000 and $10,000 in cash to create their own ultimate road trip experience.

The sweepstakes also includes a text-to-enter instant-win game wherein participants have the opportunity to win American Eagle Outfitters shorts and Aerie swim suits. All entrants will be offered a tiered coupon for use in-store or online of $10 off a purchase of $40 or $20 off a purchase of $75 or more, only once per brand and cannot be combined with any other offer.

“We’re thrilled to bring our spring road trip campaign to life with this chance to instantly win a vintage Volkswagen Westfalia,” commented Michael Leedy, American Eagle Outfitters Chief Marketing Officer. “We love to create engaging and memorable experiences for our American Eagle Outfitters and Aerie customers.”

The “Ultimate Road Trip” sweepstakes begins at 12:01am ET on Saturday, March 7, 2015 and ends at 11:59pm ET on Wednesday, March 18, 2015. The contest is open to all legal residents of the 50 states and Canada. All participants must be 18 or older, subject to official rules available at www.ae.com or www.aerie.com

Posted in Accessories, Denim, E-Commerce, Events, Fashion, Fashion Buzz, Men's Fashion, Mens Swimwear, Menswear, Online Retail, Retail, Sportswear, Style, Women's Fashion, Women's Fashion Accessories, Women's Intimates, Women's Swimwear, Womenswear | Tagged , , , , , | Leave a comment

Cole Haan x Todd Snyder Design Collaboration

Cole Haan & Todd Snyder - Lewis Chukka in Blazer Blue

Cole Haan & Todd Snyder – Lewis Chukka in Blazer Blue

Cole Haan, has announced the details of Cole Haan & Todd Snyder, a new ongoing collaboration with the critically acclaimed menswear designer.

With the introduction of six new styles in a neutral palette, Todd Snyder brings his directional point of view to Cole Haan’s tradition of impeccable craftsmanship.

“Todd is one of the few designers that honors tradition while simultaneously disrupting and redefining it. This inaugural collection brings forth an elegant collision of tradition and modernity that is both fresh and familiar,” said David Maddocks, Chief Marketing Officer at Cole Haan.

The first collection of the collaboration re-imagines the classic well-made dress shoe: the Lewis Chukka, Lewis Woven Loafer, Hammond Wing Ox, Willet Plain Ox, Willet Penny Loafer and Willet Camp Moc Loafer, all presented in a neutral palette of Milkshake, Blazer Blue, Black, British Tan, Ivory, Papaya, and Magnet.

Cole Haan & Todd Snyder - Willet Plain Ox in Magnet

Cole Haan & Todd Snyder – Willet Plain Ox in Magnet

The Cole Haan design team worked closely with Snyder, co-designing the collection to employ the house’s expert techniques – sourcing quality materials, hand sewn, Goodyear welted, stitch-out and board-lasted constructions.

“I have over 30 pairs of Cole Haan shoes that I have collected over the past 20 years that I used for inspiration.  I wanted to re-create something from the past and update it for the modern gentleman,” said Snyder.

To celebrate this unique collaboration, Cole Haan created a new custom logo that captures the shared DNA between the two brands.

The Cole Haan & Todd Snyder Spring 2015 collection will be available on March 6, 2015 at select retailers including Cole Haan flagships, ColeHaan.com, the Cole Haan flagship store in Ginza, Tokyo, Japan, Todd Snyder’s Townhouse flagship in the Shibuya neighborhood of Tokyo, Japan, and www.toddsnyder.com www.colehaan.com

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Converse – Made by you

Converse - Made by you

Converse – Made by you

CONVERSE Inc. has announces the global launch of Made by you – a landmark brand campaign celebrating fans of the brand who have been expressing themselves and their creativity in Chuck Taylor All Star sneakers for nearly 100 years. For the Spring 2015 campaign, Converse scoured the globe to collect beloved and distinctly personal Chuck Taylor All Star sneakers, each of which tells a story of transformation from blank canvas to self-portrait of their owner.

“‘Made by you’ originated from a simple human truth – we all want to be our true, authentic self in this world,” said Ian Stewart, Vice President of Global Marketing. “Fans of Chuck Taylor are the ones who have made Chuck Taylor an iconic badge of creative self-expression. It’s time we celebrated them.”

“Made by you is a global celebration highlighting Converse Chuck Taylor All Star, the only sneaker defined by those who wear them. Converse has curated a collection of Chuck Taylor All Star portraits, showcasing endless diversity and self-expression of individuals past and present who choose to wear Chuck Taylor All Star – from musicians to artists, skaters to fashionistas, the known to the unknown. Their portraits offer a contemporary lens into the distinctly unique worlds they inhabit.

Portraits collected from the likes of international icons like Patti Smith, Andy Warhol, Futura, Jefferson Hack,Sayo Yoshida, Kate Lanphear and Glenn O’Brien will be featured alongside portraits from everyday Chuck Taylor All Star wearers, and used in global exhibitions, which will turn the city streets of New York to Shanghai to Rio into art galleries. Additionally, the “Made by you” campaign seeks to highlight the unique creative spirit of local communities and subcultures with hyper-local portrait exhibitions celebrating the diversity of self-expression inherent in cultural neighborhoods throughout the world.

“Made by you” is a multi-channel global campaign and includes activations from the streets and stores to online and in social media, including launch exhibitions in New York City, London, Beijing, and Mexico City, as well as offering consumers the ability to participate at a host of pop-up portrait studios at Converse retail locations and events around the world. www.converse.com

Posted in Accessories, Designer Collaborations, E-Commerce, Fashion, Fashion Business News, Fashion Buzz, Fashion Trends, Men's Fashion, Men's Fashion Accessories, Online Retail, Style, Women's Fashion Accessories, Women's Footwear, Womenswear | Tagged , , , , , , | Leave a comment