The Gap Adds Film Series To – Dress Normal Fall Campaign

Last week The Gap, announced its Fall 2014 Dress Normal print campaign, featuring Anjelica Huston, Elisabeth Moss, Michael K. Williams, Jena Malone and Zosia Mamet. Today the iconic brand, revealed a series of films that will accompany the print campaign to air on TV, in cinema, in stores and online, created by Academy Award-nominated director David Fincher (The Girl With The Dragon Tattoo, The Social Network, Fight Club and the much anticipated Gone Girl). The four new commercials – Kiss, Drive, Golf and Stairs – mark Gap’s return to television.

“We want these films to get people talking. Each one features a confident woman at the center and tells a story of how liberating it is when you are being your most authentic self. We believe everyone who watches them will identify with one or more of the characters,” said Seth Farbman, Gap Global Chief Marketing Officer. “We were thrilled to work with David Fincher, one of the greats of modern American cinema and a superb storyteller.  His highly detailed and authentic style resonates with the Gap brand and these films truly bring to life what our Dress Normal message means.”

Dress Normal is rooted in the same core values the brand has unapologetically stood for over the past 45 years – individualism and the liberation that comes from confidently being your most authentic self.

“We were inspired by the bold and honest spirit of the millennial generation; their authenticity is what makes them stand apart in today’s complex world,” Said Stephen Sunnucks, Gap Global President. “Gap has always stood for individuality and being your most authentic self. By challenging the idea of what it means to dress normal, we hope to inspire confidence in everyone’s own personal style.”

The films use taglines such as ‘dress like no one’s watching’ and ‘simple clothes for you to complicate’. They are all shot in black and white, evoking the era of Film Noir and giving a subtle nod to our fashion point of view that black denim is the must have trend this Fall. They were all filmed in and around Los Angeles (“Golf” was filmed on location in Industry, CA and “Stairs” was filmed in Pasadena City Hall). They launch in the US and UK the week of September 1. The above films are on a vid loop so grab some popcorn and sit back and enjoy! www.gap.com

Posted in Denim, E-Commerce, Events, Fall 2014 Fashion Campaigns, Fall Fashion 2014, Fall Fashion 2014 Advertising, Fashion Retail, Men's Fashion, Menswear, Retail, Retail News, Style, Women's Fashion, Womenswear | Tagged , , , , , , , , , , | Leave a comment

Tony Bennett and Lady Gaga for H&M Holiday Campaign

Bennett and Gaga H&M Holiday Campaign

Bennett and Gaga H&M Holiday Campaign

Tony Bennett and Lady Gaga to star in H&M holiday campaign. The two superstars will both appear in the H&M holiday commercial, performing a track from their album Cheek to Cheek, which will be released on September 23rd. The upcoming album is collaboration between these two generation-spanning artists in celebration of jazz. The campaign will make its global TV debut end of November, with an extended version of the commercial available at hm.com. The campaign also includes ads featuring Tony Bennett and Lady Gaga, which will appear in print media, online as well as outdoor. www.hm.com

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The Emmy Awards Red Carpet – Radiant & Elegant

The 66th Annual Prime Time Emmy Awards red carpet was filled with beautiful radiant hues and an understated elegance. Here’s a look at my top 10 best dressed from the evening.

Teyonah Parris in Christian Siriano

Teyonah Parris in Christian Siriano

Kaley Cuoco-Sweeting in Monique Lhuillier

Kaley Cuoco-Sweeting in Monique Lhuillier

Kerry Washingtion in Prada

Kerry Washingtion in Prada

Michelle Dockery in Rosie Assoulin

Michelle Dockery in Rosie Assoulin

January Jones in Prabal Gurung

January Jones in Prabal Gurung

Michelle Williams in Giambattista Valli Couture

Michelle Williams in Giambattista Valli Couture

Natalie Dormer in J. Mendel

Natalie Dormer in J. Mendel

Sarah Hyland in Christian Siriano

Sarah Hyland in Christian Siriano

Claire Danes in Givenchy

Claire Danes in Givenchy

Louise Roe in Monique Lhuillier

Louise Roe in Monique Lhuillier

Posted in Beauty, Designer Fashion, Events, Fashion, Red Carpet Best Dressed, Red Carpet Fashion, Red Carpet Glam, Style, Women's Fashion, Womenswear | Tagged , , , , , , , , , , , | Leave a comment

2014 VMA Red Carpet A Mish-Mash

Riff Raff and Katy Perry in Versace

Riff Raff and Katy Perry in Versace

The 2014 VMA red carpet was kind of a fashion mish-mash of craziness. Hopefully tomorrow’s Emmy Awards red carpet will be an improvement? Here’s hoping! With that said here’s a look at my best and most interestingly dressed from the evening.

Beyonce in Nicolas Jebran Couture

Beyonce in Nicolas Jebran Couture

Taylor Swift in Mary Katrantzou

Taylor Swift in Mary Katrantzou

Ariana Grande in Moschino

Ariana Grande in Moschino

Jennifer Lopez in Charbel Zoe

Jennifer Lopez in Charbel Zoe

Rita Ora in Donna Karan

Rita Ora in Donna Karan

Gwen Stefani in LAMB

Gwen Stefani in LAMB

Laverne Cox in Marc Bouwer

Laverne Cox in Marc Bouwer

Nia Dobrev in Zuhair Murad

Nina Dobrev in Zuhair Murad

Chanel Iman in Balmain

Chanel Iman in Balmain

Posted in Couture, Denim, Designer Fashion, Events, Fashion, Fashion Trends, Red Carpet Best Dressed, Red Carpet Fashion, Red Carpet Glam, Style, Women's Fashion, Womenswear | Tagged , , , , , , , , , , , , | Leave a comment

Altuzarra for Target – Our First Look

To all you dedicated lovers of fashion and style, this fall Target is about to give you the best designer collaboration of the season with Altuzarra. Here’s our first look at the collection that will be on the top of every girls must-have list. This is one not to miss!

The collection will be available Sept 14th at most Target stores in the United States and Canada, as well as Target.com. Additionally, an edited assortment of the Target collection will be available globally at NET-A-PORTER.COM.

Altuzarra for Target

Altuzarra for Target

(L) Embroidered Dress in Black Swiss Dot, $54.99** Croc Effect Belt in Black, $29.99**

Ankle Strap Shoe in Black, $39.99* *Target.com exclusive | ** Available Globally on NET-A-PORTER.com

(R) Structured Dress with Crane Embroidery, $49.99** Croc Effect Belt in Black, $29.99**

Ankle Strap Shoe in Black, $39.99 **Target.com exclusive | ** Available Globally on NET-A-PORTER.com

Alturazza for Target

Alturazza for Target

(L) Trench Coat in Military Green/Black, $89.99*** Dress in Python Print, $44.99** Ankle Strap Shoe in Black, $39.99 **Target.com exclusive | ** Available Globally on NET-A-PORTER.com | ***Available exclusively on Target.com and NET-A-PORTER.com

 

(R) Bow Blouse in Python Print, $34.99** Pencil Skirt in Python Print, $34.99** Croc Effect Belt in Brown, $29.99** Ankle Strap Shoe in Black, $39.99* *Target.com exclusive | ** Available Globally on NET-A-PORTER.com

Alturazza for Target

Alturazza for Target

(L) Maxi Dress in Black Orchid Print, $69.99** Ankle Strap Shoe in Black, $39.99*

*Target.com exclusive | ** Available Globally on NET-A-PORTER.com

(R) Faux Fur Crop Jacket in Black, $69.99** Bow Blouse in Black/White, $29.99 Pencil Skirt in Black Jacquard, $34.99** Ankle Strap Shoe in Black, $39.99*

Alturazza for Target

Alturazza for Target

(L) Satin Cami Set in Black (mask included), $34.99** Ankle Strap Shoe in Black, $39.99*

*Target.com exclusive | ** Available Globally on NET-A-PORTER.com

 

(R) Lace Dress in Black Pointe, $39.99Croc Effect Belt in Black, $29.99** Over-the-Knee Boot in Black, $79.99 ** Available Globally on NET-A-PORTER.com

Alturazza for Target

Alturazza for Target

(L) Velvet Blazer in Ruby Red, $59.99** Embroidered Blouse in Red, $44.99** Velvet Ankle Tuxedo Pant in Red, $39.99** Ankle Strap Shoe in Black, $39.99* *Target.com exclusive | ** Available Globally on NET-A-PORTER.com

 

(R) Peplum Blazer in Black, $54.99** Bow Blouse in Black Swiss Dot, $34.99*** Tuxedo Ankle Pant in Black, $34.99** Ankle Strap Shoe in Black, $39.99* *Target.com exclusive | ** Available Globally on NET-A-PORTER.com | ***Available exclusively on Target.com and

NET-A-PORTER.com

Posted in Accessories, Designer Brand Partnership, Designer Collaborations, Designer Fashion, E-Commerce, Events, Fall Fashion 2014, Fall/Winter Fashion, Fashion, Fashion Retail, Retail, Retail News, Style, Women's Fashion, Women's Fashion Accessories, Women's Footwear, Women's Intimates, Womenswear | Tagged , | Leave a comment

Gap Fall 2014 Campaign – Dress Normal

Gap Fall 2014 - Anjelica Huston and Michael K. Williams

Gap Fall 2014 – Anjelica Huston and Michael K. Williams

The Gap has revealed the first chapter of its new fall 2014 campaign which celebrates the individuality and authenticity of personal style by questioning what it means to Dress Normal. 

Launching on September 2 across multiple global vehicles, the campaign is rooted in the same core values the brand has unapologetically stood for over the past 45 years – individualism and the liberation that comes from confidently being your most authentic self. Dress Normal boldly instructs individuals to shape their own authentic, personal style – and intentionally challenges every one of us to dress for ourselves.

Gap Fall 2014 - Elizabeth Moss

Gap Fall 2014 – Elisabeth Moss

“Finding your own version of ‘dress normal’ is an art – my normal is different from your normal, and that’s the essence of the campaign,” said Seth Farbman, Gap Global Chief Marketing Officer.  “This fall, Gap celebrates dressing for yourself and finding those perfect items – a pair of jeans, a t-shirt – that make you feel confident to be your most authentic self.”

The campaign features photography of recognizable people who are known for their own art of dressing normal, starting with Anjelica Huston, The Royal Tenenbaums; Elisabeth Moss, Mad Men; Michael K. WilliamsBoardwalk Empire; Jena Malone, The Hunger Games: Catching Fire; and Zosia Mamet, Girls. Additional celebrity names will be released ahead of the September launch.  Gap will also be returning to television as part of the campaign, with further details to be revealed in the coming weeks.

Gap Fall 2014 - Zosia Mamet

Gap Fall 2014 – Zosia Mamet

“We were inspired by the bold and honest spirit of the millennial generation; their authenticity is what makes them stand apart in today’s complex world,” said Stephen Sunnucks, Gap Global President. “Gap has always stood for individuality and being your most authentic self. By challenging the idea of what it means to dress normal, we hope to inspire confidence in everyone’s own personal style.”

The fall campaign marks the first creative execution of Dress Normal which begins its story with a classic Gap item and one of the coming season’s biggest trends – black denim – and season after season the narrative will shift to other iconic Gap staples. www.gap.com

Posted in E-Commerce, Fall 2014 Fashion Campaigns, Fall Fashion 2014, Fall Fashion 2014 Advertising, Fashion Business News, Fashion Retail, Fashion Trends, Men's Fashion, Menswear, Retail, Retail News, Style, Uncategorized, Women's Fashion, Womenswear | Tagged , , , , , , , , , | Leave a comment

Lela Rose Up Next In Lane Bryant Designer Series

Lela Rose for Lane Bryant

Lela Rose for Lane Bryant

Lane Bryant has announced that well known American ready to wear designer Lela Rose will be creating a limited-edition line exclusively for the special-sized retailer. Lela Rose combines refined silhouettes with a modern whimsical twist using brilliant color and handcrafted details. She brings a fresh point of view to American fashion defining a new, modern lifestyle.

“I am thrilled to be working with Lane Bryant on this collaboration, commented Rose. Designing apparel that women can feel confident and beautiful in has been a long-standing pillar of the Lela Rose brand and we are looking forward to bringing our designs to Lane Bryant’s inspiring base of customers.”

“Lela Rose is a master of the dress – day, night, work and everything between. I am excited for her to bring her signature prints and styles to the Lane Bryant customer,” said Linda Heasley, CEO of Lane Bryant.

Lela Rose will be the third designer collaboration for Lane Bryant joining the successful Sophie Theallet and Isabel Toledo collections.

The collection is set to hit stores Summer 2015, and will be sold under the Lela Rose Exclusively for Lane Bryant label. www.lanebryant.com

Posted in Designer Brand Partnership, Designer Collaborations, Designer Fashion, E-Commerce, Fashion, Fashion Business News, Fashion Retail, Fashion Trends, Retail, Retail News, Sportswear, Style, Uncategorized, Women's Fashion, Womenswear | Tagged , , , , , | Leave a comment

Stories… By Kelly Osbourne to Launch at HSN

Kelly Osbourne

Kelly Osbourne

Kelly Osbourne, in collaboration with Jupi Corp, is set to launch a first ever ready-to-wear collection this September that reflects her unique Brit-influenced taste, designed for women in sizes 0 to 24 (XS – 3X). Stories… By Kelly Osbourne embodies Kelly’s personal love for fashion and women’s universal right to have access to distinctive, flattering fashion, no matter their shape and size.

“This is a line for every woman to make her own memories and tell her own stories,” said Kelly. “I realized that each garment in my closet told a story, both good and bad. There was the dress I wore on a first date, and the dress I wore that got me on every best-dressed list. I’m excited to see what incredible stories women will create with pieces from this collection!”

The line, to debut with retailer HSN will feature a selection of tops, bottoms, jackets and dresses, all constructed from quality fabrics and with impeccable fit. Available in a full range of sizes, and designed with the female body in mind, each piece uniquely flatters and accentuates the silhouette, with many pieces featuring shapewear-inspired paneling.

Chapter One T-Shirt

Chapter One T-Shirt

“Fit is the most important part of my design process. As a woman, I know that when something fits you right, it gives you the confidence to feel unstoppable. Whether or not the style is a size 0 or a size 24, all the designs create tailored and slimming silhouettes,” said Kelly.

Rather than telling the consumers how to wear her designs, Kelly lets women mix and match pieces according to their own styles, offering a wide array of tops and bottoms as well as convertible items, such as sweaters with detachable collars and skirts with detachable bows.

Kelly is set to debut the collection across all of HSN’s platforms, including TV, online and mobile.  She worked hand-in-hand with HSN’s creative team to design a custom set and distinctive show elements for the live shows in September.

Retailing from $54.90 to $169.90, Kelly will present “Stories…By Kelly Osbourne” live on HSN on September 25th at 10 PM and again on September 26th at 1 PM (all times EDT). The entire collection will also be available for purchase online at HSN.com. A month after the collection debuts on HSN, it will be sold at Bluefly.com, which ships to countries around the world, including Canada, Mexico, Australia and UAE. www.hsn.com

Posted in Accessories, Denim, Designer Brand Partnership, Designer Collaborations, E-Commerce, Fashion, Fashion Business News, Retail, Style, Women's Fashion, Women's Fashion Accessories, Womenswear | Tagged , , , | Leave a comment

Fred Segal Collective – Launches at SLS Las Vegas

Fred Segal The Collective LogoGet ready Las Vegas iconic Southern California lifestyle and premiere shopping destination Fred Segal® just announced it will open The Fred Segal Collective, an exclusive multi-store retail experience, at SLS Las Vegas as part of the hotel’s highly anticipated opening on Saturday, August 23.  Representing the first time a single brand will occupy all of the retail space in a resort, Fred Segal will be infused throughout the entire SLS experience, creating unique shopping opportunities from the pool to the casino and dining areas.

Fred Segal is renowned for defining “California cool” through its strong luxury and celebrity heritage.  At SLS Las Vegas, The Collective will encompass nearly 10,000 square feet throughout the hotel with seven individual stores, including: She, He, Jeans, Shoes, Jewels, Play and Goods.

“We are excited to partner with sbe to bring a taste of Southern California style to the SLS Las Vegas, which I believe will redefine the Vegas Strip’s north end,” said Paul Blum, CEO of Fred Segal. “The Fred Segal Collective creates an integrated and luxurious shopping experience in this exciting new destination.”

“I’ve been a loyal fan and customer of Fred Segal for years,” said Sam Nazarian, Founder, CEO and Chairman of sbe. “Partnering with them to bring one of LA’s most iconic brands to SLS Las Vegas is something I’m very proud of. Together, we’ve created a truly original retail experience for Vegas locals and visitors.”

Located at 2535 S. Las Vegas Blvd., the property features more than 1,600 guest rooms and suites and a collection of sbe’s acclaimed restaurant and nightlife brands. The resort was designed by Gensler Architects in collaboration with internationally acclaimed designer Philippe Starck. www.slshotels.com/lasvegas

Posted in Fashion, Fashion Business News, Fashion Exhibitions, Fashion Retail, Men's Fashion, Men's Fashion Accessories, Men's Footwear, Menswear, Retail, Retail News, Style, Uncategorized, Women's Fashion, Women's Fashion Accessories, Women's Footwear, Women's Handbags and Bags, Women's Hats, Women's Intimates, Women's Swimwear, Womenswear | Tagged , , , , , , | Leave a comment

NYFW Spring 2015 – Runway Tix For Charity

Oscar de la Renta

Oscar de la Renta

IfOnly, an experiential marketplace that helps raise money for not-for-profit organizations, has announced that they have partnered with Oscar de la Renta and Prabal Gurung to offer once-in-a-lifetime experience packages at both of their upcoming New York Fashion Week runway shows. A portion of the proceeds will go to their selected charitable organizations of choice.

Each experience package will be for two guests and only one per show will be available for purchase, exclusively on IfOnly.com.

The Oscar de la Renta experience package includes two premium tickets to his upcoming Spring/Summer 2015 runway show as well as backstage access. After the show, the two guests will get to meet Oscar, where they will have the opportunity to take a photo and chat with the legendary designer. Proceeds from this experience benefit New Yorkers For Children (NYFC), as well as other programs that focus on the individual needs of young people in foster care.

The Prabal Gurung experience package gives guests insider access to the designer. It includes a private visit to his showroom, a preview of his upcoming Spring/Summer 2015 collection before it debuts on the runway, and an exclusive meeting with the designer himself. On the day of the show, guests will not only enjoy premier seating, but they will have access to the dress rehearsal and be able to go backstage and take a photo with Prabal. Afterwards, they’ll be invited to the exclusive after-party. Proceeds from this experience will be donated to the Shikshya Foundation Nepal, an organization dedicated to providing the best possible education to underprivileged children in Nepal. www.ifonly.com

 

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