Nordstrom Expands MADEWELL Partnership

Nordstrom x MADWELL

Nordstrom x MADEWELL

Nordstrom’s has announced plans to expand its partnership with MADEWELL by adding distribution to an additional 15 stores across the country. By late July, the retailer will carry the MADEWELL collection in a total of 30 locations and Nordstrom.com. Nordstrom is the only U.S. retailer to sell a broad assortment of MADEWELL merchandise, outside of MADEWELL stores.

“We know our customers love the MADEWELL brand, so we’re excited to offer MADEWELL in an additional 15 stores for fall. Our customers are responding very well online and in the first 15 stores where we launched MADEWELL earlier this spring and the MADEWELL team has been great to work with. We’re always looking for ways to evolve our offering to be more relevant and the MADEWELL brand has been a great addition to our merchandise mix,” said Tricia Smith, Nordstrom executive vice president and general merchandise manager of women’s apparel.

The new fall collection which hits stores July 27th features woven tops and embroidered boho blouses, as well as MADEWELL’S beloved brand essentials, including High Riser denim, the Transport Tote, and the Slub V-neck Pocket Tee in fall colors. www.nordstrom.com

Posted in Designer Fashion, Fall Fashion 2015, Women's Wear Fall 2015, Womenswear | Tagged , , , , | Leave a comment

J.W. Anderson + Diet Coke Collab

J.W. Andersom + Diet Coke

J.W. Andersom + Diet Coke

British fashion designer J.W. Anderson is following in the footsteps of Karl Lagerfeld, Marc Jacobs and Jean Paul Gaultier, as he’s the latest fashion designer to collaborate with Diet Coke creating two exclusive bottle designs, t-shirts a tote bag and a notebook.

The collaboration will see Anderson take his inspiration from his signature knitwear prints as well as a first for Diet Coke by using photography.

We can expect to take our first sip from a J.W. Anderson Diet Coke bottle design by months end. www.dietcoke.com

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SJP The New Face Of Jordache

Sarah Jessica Parker for Jordache

Sarah Jessica Parker for Jordache

OMG how much am I loving that Jordache has named Sarah Jessica Parker the new face of Jordache for both The Jordache Look and Jordache women’s collection. Shot by renowned fashion photographer Michael Thompson, the Jordache Look collection featuring Parker is now available at www.Jordache.com and the Jordache women’s collection is available exclusively at Walmart.

“We are thrilled to have Ms. Parker as the brand’s new face.  We wanted someone who is not only a fashion icon, but also represents the fashion industry. Ms. Parker is a mother, entrepreneur and a well-respected force in fashion.” Liz Berlinger, President of Jordache.

The Jordache collection brings an updated and contemporary denim offering to Walmart shoppers and is designed for consumers who seek value in style, quality and dependable fits. The fall women’s collection starts at $16.44 retail and is available at Walmart stores in the U.S. and Canada and on Walmart.com.

The Jordache Look collection launched June 10th on www.Jordache.com with the brand’s first e-commerce initiative. The collection brings back iconic characteristics of the brand’s heritage styles, including the original high-rise, straight leg silhouettes, rigid denim, classic back pocket embroidery designs, and the Jordache horse-head logo stitched on the coin pocket. The collection also features more modern styles in luxury four-way stretch fabrics and classic washes including; dark, deep indigo and acid washes. The price point for the jeans will range from $89-$149.

In addition, Jordache has created one-of-a-kind pieces, each handcrafted from vintage Jordache jeans from the late 1970s and 1980s and restyled by a local artisan. These unique pieces, which will also include an iconic black leather jacket, will be sold for $300-$500. www.jordache.com

Posted in Denim, Designer Fashion, E-Commerce, Fashion, Fashion Business News, Fashion Buzz, Men's Fashion Denim, Women's Denim, Women's Designer Denim, Women's Fashion Denim | Tagged , , , , , , , | Leave a comment

Joe Fresh Fall 2015 Campaign A Model Affair

Joe Fresh Fall 2015  featuring models Sean O'Pry, Karlie Kloss, Andres Velencoso and Joan Smalls

Joe Fresh Fall 2015 featuring models Sean O’Pry, Karlie Kloss, Andres Velencoso and Joan Smalls

Joe Fresh the Canadian sportswear brand has just released its Fall 2015 campaign featuring Karlie Kloss, Joan Smalls, Sean O’Pry and Andres Velencoso.

The campaign will run in all markets that Joe Fresh operates: Canada, the United States, South Korea, Saudi Arabia, Egypt, the UAE and Mexico.

The new campaign features the quartet in key looks including classic puffer coats and denim essentials. The Fall collection also features 60’s and 70’s influenced staples such as patchwork denim, flared silhouettes and down surplus fabrics updated with a modern look.   

“This is our second season with Karlie Kloss and newly featured Joan Smalls, Andres Velencoso and Sean O’Pry. They resonate with customers around the world, which helps drive momentum for the ongoing expansion of Joe Fresh in international markets,” said Mario Grauso, President of the brand. “Bringing together this exceptional group of talent creates an exciting moment for Joe Fresh and delivers our message of easy, modern style via bold and powerful imagery.”

In addition to the campaign, Karlie’s favorite items from the collection will be displayed in-store with special “Karlie’s Picks” hang tags alongside a dedicated landing page on JoeFresh.com that will also feature favorite picks from all four models from the collection. www.joefresh.com

Posted in Denim, Fall Fashion 2015, Fashion Business News, Fashion Buzz, Men's Fashion, Men's Fashion Denim, Menswear, Women's Fashion, Women's Fashion Denim, Womenswear | Tagged , , , , , | Leave a comment

H&M x Katy Perry Collab For Holiday 2015

Katy Perry

Katy Perry

In the midst of summer H&M reminds us that holiday is just around the corner as the retailer announces that Katy Perry will star in its Holiday 2015 Campaign. Katy will be featured in a global TV and print campaign that celebrates the season in true H&M style, full of joy and togetherness for the holidays.

“H&M was one of the places where I first began cultivating my personal style. I have continued to love integrating H&M pieces into my wardrobe throughout the years. One of the reasons I love the holidays is being able to dress cozy and cute, which H&M executes so well for every budget. I can’t wait for you to see the world we created with Jonas Åkerlund and Dan Jackson,” says Katy Perry.

“We are so thrilled that Katy Perry will star in our campaign this holiday season. We love everything about Katy, from her incredible talent and energy to her playful sense of personal style,” says Pernilla Wohlfahrt, H&M’s Head of Design.

The H&M Holiday Campaign featuring Katy Perry is set to debut in November 2015. www.hm.com

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Stance x Rihanna Collab

Rihanna Announced as a Contributing Creative Director and Punk & Poet for Stance (PRNewsFoto/Stance)

Rihanna – Contributing Creative Director and Punk & Poet for Stance 

Stance everyone’s favorite hip and progressive sock brand has announced that Rihanna has joined the team as a contributing Creative Director and named as a Punk & Poet brand ambassador.

As a creative partner, Rihanna will design multiple seasons of her signature women’s collection throughout a multi-year partnership with Stance.

“I’ve had a great relationship with Stance for a long time and ‎I am happy to be working with them on such a fun and creative project,” said Rihanna. “This is an exciting new venture.”

To celebrate the partnership, Stance has released two limited edition styles in a print called Murder Rih Wrote. Both styles are 3-of-a-kind sets, that have 3 socks in the set, each with slightly different graphics that make for a mix and match collection.

“Rihanna epitomizes what it means to dress by your own rules. She is a fashion pioneer and we are excited that she has made Stance her next canvas,” said Candy Harris, SVP of Stance’s Women’s Division. “This is a seminal moment for the sock category because together Rihanna and Stance have the ability to take an accessory you’ve never thought about and transform it into one you can’t live without.”

Rihanna’s first complete Stance sock collection will be unveiled this fall and will be available globally. As a contributing Creative Director, Rihanna will also work on various creative projects with Stance throughout the life of the partnership.

Posted in Accessories, Designer Collaborations, Designer Fashion, E-Commerce, Fashion, Fashion Business News, Fashion Buzz, Women's Fashion Accessories, Women's Socks | Tagged , , , , , , | Leave a comment

EXPRESS Denim Taps – Supermodel Karlie Kloss

Karlie Kloss for EXPRESS Denim

Karlie Kloss for EXPRESS Denim

EXPRESS has announced supermodel Karlie Kloss as the face of the brands fall 2015 denim collection. Karlie will star in the retailer’s ‘Fit for You’ advertising campaign photographed by Lachlan Bailey. The official campaign launches this month in print, digital, in-store and social media platforms.

The campaign will feature Karlie posing in three key denim styles—Girlfriend, Flare and Legging—which underscore EXPRESS’ fit, fashion and individual style.

“Karlie is a modern icon,” said David Kornberg, EXPRESS CEO and President. “With her social media star status and philanthropic efforts, Karlie inspires and empowers young women globally to feel confident and self-assured. And, with her natural beauty and effortless style, Karlie is perfect to communicate a fresh, modern take on the American fashion staple—a great fitting pair of jeans. We are delighted to be partnering with Karlie Kloss to showcase the latest assortment of EXPRESS jeans.”

The EXPRESS fall denim collection focuses on the best-fitting fashion jeans that are built to last. The collection features an assortment of updated washes and innovative fabrics including the new Performance Stretch jean made from a breakthrough fabric that retains its shape throughout the day. Customers will be able to fine their perfect fit in-store and online at www.express.com 

#ExpressJeans on Instagram (@ExpressRunway), Twitter (@ExpressLife) and Facebook (EXPRESS).

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Levi’s x Alicia Keys Fall 2015 Collaboration

Alicia Keys

Alicia Keys

Levi’s® brand announces the launch of its all new women’s denim collection and Fall 2015 campaign, built around “Live In Levi’s®”, features global artist, multi-Grammy award winning singer/songwriter, producer and activist, Alicia Keys who will lend her voice and style to the  brands debut of an all new transformational women’s denim collection.  The Levi’s® brand will not only showcase Keys’ unique personal style and individuality, but will also feature her powerful voice with “28,000 Days,” an exclusive song as the soundtrack of the campaign.

“When you are authentically yourself, you are so gorgeous and powerful. I’ve come to the revelation that I’m just a jeans girl at heart. I feel the most confident, comfortable, sexy and strong in my jeans,” says Alicia Keys. “Levi’s is for every woman…there is something for everyone…much like music, Levi’s brings people together from all walks of life and cultures.”

For Fall 2015, Levi’s® has created the perfect jean for each body type by harnessing knowledge, gathered from research from women around the globe to create a transformative jeans collection utilizing the latest fabric innovations and slimming technologies, with the most advanced stretch and recovery and Levi’s® authentic signature details and finish.

The latest “Live in Levi’s®” campaign continues to pay homage to the iconic brand’s 140+ year history of being constant companions to those who wear them and love them. www.levis.com

Posted in Designer Brand Partnership, Designer Collaborations, Fall Fashion 2015, Fashion, Fashion Buzz, Women's Fashion Denim | Tagged , , , , , , , | Leave a comment

Cole Haan Wants You To – Prepare For Takeoff

ColeHaanCole Haan, the iconic American lifestyle footwear and accessories brand, announces the launch of its fall 2015 campaign, “Prepare For Takeoff.” Set against the neo-futuristic backdrop of the TWA Flight Center, Cole Haan’s most innovative product to-date ZeroGrand takes flight this fall. The multi-channel digital and social campaign features three, New York City Ballet dancers—Sara Mearns, Megan Fairchild and Gretchen Smith—alongside two renowned Parkour athletes, Devan Spence and Jason Chu. The new campaign puts the pillars of Cole Haan’s Grand.OS innovation—lightness, flexibility and cushioning to the ultimate test.

“Cole Haan has a rich heritage of innovation. With the introduction of ZeroGrand, Grand.OS and the opening of The Global Innovation Center, we decided to explore how we could celebrate Cole Haan Innovation through movement,” says David Maddocks, Chief Marketing Officer & GM of Business Development at Cole Haan. “Cole Haan was a 34 year old company when Saarinen’s terminal first opened in 1962. As a leading maker of American dress and casual footwear at that time, there’s no doubt Cole Haan has made its way through that terminal many times before. So, we’d like to think of this as a return trip,” Maddocks concluded.

Set in Finnish-American architect Eero Saarinen’s sweeping neo-futuristic ode to aviation the iconic TWA Flight Center, the campaign goes far beyond still imagery and includes a behind the scenes look at how the cast takes their experience from the studio to street.

“Prepare For Takeoff” will be featured at ColeHaan.com in digital media and across the brand’s social channels—Facebook, Instagram, Pinterest, Twitter, Tumbler and YouTube as well as on the Cole Haan iPhone App which now includes ApplePay. www.colehaan.com

Posted in Accessories, Art, Designer Collaborations, E-Commerce, Fall 2015 Accessories Campaign, Fall 2015 Fashion Campaign, Fall Fashion 2015, Men's Footwear, Women's Footwear | Tagged , , , , , , , , , , | Leave a comment

TOPSHOP Archive Collection – #BringThatBack

TOPSHOP Archive

TOPSHOP Archive

Have you ever purchased an item and months later wished you had bought 2 because you’ve fallen so in love with it and dread the day when it might become to tattered to wear? Well if that item is from TOPSHOP then you might be in luck as the retailer announces the launch of TOPSHOP Archive, a collection of 33 limited-edition pieces reissued from a vast archive of irreverently cool British style.

The collection is inspired by original designs that first established TOPSHOP’s far- reaching and continuing hold on British fashion.

TOPSHOP Archive signals the first stage of a growing collection uniquely intended to encourage TOPSHOP customers to get interactive.

Shoppers will be able to contribute to future Archive collections with a social campaign, #BringThatBack, encouraging shoppers to post images across social media of their most-loved past TOPSHOP pieces for the chance to see them return to store in the new collection.

The collection is poised to change the way the customer engages with vintage fashion, with an authentic collection of pieces that will stand the test of time.

The TOPSHOP Archive collection will range in price from $40 to $370 and will be available in the UK July 9th and in the US on July 16th in store and online at www.topshop.com

Posted in Accessories, Designer Fashion, E-Commerce, Fashion, Fashion Business News, Fashion Buzz, Fashion Trends, Womens Fashion, Womens Vintage Fashion, Womenswear | Tagged , , , | Leave a comment