DL 1961 Denim – Opens Custom Fit Kiosk At Nordstrom

DL1961 Premium Denim

DL1961 Premium Denim

DL1961 Premium Denim, best known for their technologically advanced fibers that patented XFIT LYCRA, has announced a revolutionary retail initiative exclusively at Nordstrom, and the retailers Michigan Avenue store in Chicago.

Designed to enhance the retail shopping experience, DL1961 created the first-of-its-kind kiosk featuring custom RFID tags, 360 degree imagery and Smart Denim filters as well as a “Digital Denim Doctor” that will offer “prescriptions for the perfect fit.”

“We’re very excited for the opportunity to unveil our latest technology platform with one of the country’s largest retailers, Nordstrom, and in their Michigan Avenue store in Chicago,” said Sarah Ahmed, the company’s Creative Director. “The Digital Denim Doctor Kiosk is a way for customers to not only make the process of denim shopping easier and less intimidating, but also find the pair of jeans that’s going to outperform everything in their closet.”

Based on an algorithm that filters through the brand’s collections, DL1961 created a user-friendly interface specifically for the customer to input their body type, fabric preferences and lifestyle needs and subsequently receive a “prescription” with a personalized selection of perfectly fitted denim.

Shoppers will have the ability to virtually experience the product from a 360-degree perspective or in a traditional fitting room. Customers can also view a ‘blueprint” of the denim, which provides in-depth information on the benefits of each style.

Within the first four hours of operation, approximately 200 customers utilized the platform to discover their perfect fit. www.dl1961.com www.nordstrom.com 

Posted in Denim, Designer Brand Partnership, Designer Collaborations, Fall/Winter 2014, Fall/Winter Fashion, Fashion, Fashion Retail, Style, Women's Fashion, Womenswear | Tagged , , , , , | Leave a comment

Uniqlo + MoMA – SPRZ NY Collaboration

David Shrigley - Men's and Women's MoMA Special Edition Tee $19.90

David Shrigley – Men’s and Women’s MoMA Special Edition Tee $19.90

Just in time for the holiday’s Uniqlo introduces a new collection of SPRZ NY, a global project where art and fashion meet making it the perfect gift for the art lover in your life.

The new SPRZ collection features specially designed graphic t-shirts and other art themed items inspired by influential artists. The latest collection features the works of artists El Lissitzky and David Shrigley.

El Lissitzky - Men's and Women's MoMA Special Edition Tee $19.90

El Lissitzky – Men’s and Women’s MoMA Special Edition Tee $19.90

SPRZ NY is a launching pad for unique products that explore innovations in pop culture. The project is a collaboration that centers around the Uniqlo 5th Avenue flagship store and the brands partnership with MoMA, The Museum of Modern Art.

The SPRZ NY collection also features the works of – Robert Maplethorpe, Andy Warhol, Keith Haring and Jean-Michel Basquiat. www.uniqlo.com

Posted in Art, Designer Brand Partnership, Designer Collaborations, E-Commerce, Fall Fashion 2014, Fall/Winter 2014, Fall/Winter Fashion, Fashion, Fashion Retail, Men's Fashion, Menswear, Online Retail, Retail, Women's Fashion, Womenswear | Tagged , , , , , , , , , | Leave a comment

Royce Leather Introduces New DNA Security Tech Bags

Royce Leather Freedom Briefcase

Royce Leather Freedom Briefcase

Macy’s has launched a collection of luxury technology accessories, designed by Andrew Royce Bauer, CEO of Royce Leather, which integrates Fingerprint Technology, RFID Blocking Technology, and GPS Technology into handbags, briefcases, and wallets that allows you and only you to access your bag or case by way of DNA technology.

The collection exclusive to Macy’s features the Royce Leather Freedom Briefcase; the world’s first security bag with DNA based fingerprint technology. The product enables a single user to access the bag, demonstrating the ultimate in personal and travel security.

The collection bridges traditional luxury accessories with contemporary, 21st century technology to create styles for the forward-thinking consumer.

“I have revised the past to produce innovative designs for the forward-thinking luxury consumer,” says Andrew Royce Bauer. “The Royce Leather Freedom Briefcase is a contemporary design for the most aspirational buyer.”

The Freedom Briefcase, which retails for $500.00 offers discreet protection coupled with a slim, sleek silhouette, hand-milled hardware, and Italian Saffiano Leather. The security of the bag is reaffirmed by U.S. Government Certified Radio Frequency Identification Blocking Technology to thwart electronic identity theft.

This unique collection of men and women’s tech bag accessories from Royce Leather is currently available at Macy’s. www.macys.com

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Rent the Runway + Redscout Partner

Rent the Runway - LogoRent the Runway every girls go-to site when in need of the perfect frock and accessories, has partnered with innovation agency Redscout to help create the brand’s new positioning, voice, logo and visual identity. Since its launch in 2009, Rent the Runway has grown quickly – both in size, with currently over 5 million members and more than 80,000 designer dresses and accessories, as well as in maturity and sophistication. With this growth came the company’s need to elevate its interface to match the evolution of the brand. Rent the Runway collaborated with Redscout to find a unique and powerful voice that reflects the style and taste of both its customers and fashion partners.

“We’re thrilled to unveil our new look which we feel truly aligns with the elevated experience we provide our customers,” said Jennifer Hyman, Co-founder and CEO of Rent the Runway. “Our brand promise is to make women feel remarkable and Redscout helped us identify how to ensure that every element of our brand reflects this promise.”

Rent the Runway - Before and AfterRedscout has helped Rent the Runway combine the two main focuses of the business — technology and fashion — into one synergistic and thoughtful vision across its online, mobile and brick-and-mortar platforms.

“Rent the Runway is revolutionizing the fashion industry, and it’s a pleasure to work with a brand that is so passionate about empowering women,” said Jonah Disend, Founder and CEO of Redscout. “To create the brand’s new identity and positioning, we took a deep look at their business and customer and found a tension between the brand’s fast-paced, innovative culture and its role as a gateway to timeless fashion brands. We were proud to create a new look that reflects the unique personality and role of the company’s core brand.”

Some of the designer brands available at Rent the Runway include –Carolina Herrera, Vera Wang, Versace, Badgley Mischka, Red Valentio, Narciso Rodriguez, Sachin + Babi and Cushnie et Ochs. www.renttherunway.com

Posted in Accessories, Designer Brand Partnership, Designer Fashion, E-Commerce, Fashion, Fashion Retail, Online Retail, Red Carpet Best Dressed, Red Carpet Fashion, Retail, Retail News, Style, Women's Fashion Accessories, Women's Footwear, Women's Handbags and Bags, Womenswear | Tagged , , , , , , , | Leave a comment

H&M Selects Olivia Wilde For Conscious Exclusive Campaign

H&M Olivia Wilde - Conscious Exclusive

H&M Olivia Wilde – Conscious Exclusive

H&M has announced that Olivia Wilde, actress and humanitarian, will be the face of H&M’s latest Conscious Exclusive campaign. Olivia, well known for her commitment to sustainability and her engagement for environmental causes will appear in the campaign wearing pieces from the collection

“Sustainability is one of my biggest passions. I’m proud to be the face of H&M Conscious Exclusive, a collection which shows the stylishness of
sustainability,” says Olivia Wilde.

H&M Olivia Wilde - Conscious Exclusive

H&M Olivia Wilde – Conscious Exclusive

There’s a global influence to this year’s Conscious Exclusive collection, with inspiration from African, Asian and Indian cultures in both cut and detail. Dresses are a focus, along with hand-drawn prints created especially for the collection.

“I love the look of this year’s Conscious Exclusive collection. The pieces are full of character with the most beautiful prints, all made from more sustainable materials,” says Ann-Sofie Johansson, H&M’s head of design for new development.

Each garment and accessory is made of materials such as organic silk, organic cotton, organic linen, Tencel®, recycled polyester and conscious leather. The collection is the latest stage in H&M’s long-term commitment to more sustainable fashion. . Conscious Exclusive will be available in around 200 H&M stores worldwide on April 16, as well as online. For more information on H&M Conscious, visit www.hm.com

Posted in Accessories, Designer Collaborations, E-Commerce, Events, Fashion, Fashion Business News, Fashion Retail, Online Retail, Spring/Summer Fashion, Style, Summer Fashion, Women's Fashion, Womenswear | Tagged , , , , | Leave a comment

LeJolie.com – The Ultimate Holiday Discount Sale!

IMG_7654LeJolie.com the online discount retailer is bringing a new meaning to the word “sale“. The already discounted online site is taking Black Friday and Cyber Monday to the next level with their site wide clearance sale continuing until Christmas Day!

LeJolie.com which already discounts its merchandise up to 70% off the original retail price is about to make your holiday shopping a lot more affordable as the online retailer starting on Friday, November 28th, will drop their already low prices another 25% thru Monday, December 1st. Then for Cyber Monday Le Jolie will drop an additional 15% making the entire website 40% off on top of the already decreased prices.

With designer brands like Louis Vuitton, Gucci, Dolce & Gabbana, Chanel, and Hermes discounted even more than before, Le Jolie is giving everyone the ability to buy designer brands at affordable prices. Giving and receiving luxurious gifts is a dream for most Americans, and Le Jolie is the first fashion company to make this dream become a reality. Le Jolie has an added guarantee that your purchase will be delivered by Christmas as long as the order is placed before December 15th with standard shipping!

The online retailer also offers Flex Pay a payment option offered solely by Le Jolie. They give you the option to break up your balance into 2, 3, 4, or 5 different payments, with absolutely no interest or fees on your payments. Your item will be shipped out after your very 1st small payment is made, giving you months to pay off the rest of your balance. So what are we waiting for? Time to start shopping and saving!!! www.lejolie.com

Posted in Accessories, Denim, Designer Fashion, E-Commerce, Fall Fashion 2014, Fall/Winter 2014, Fall/Winter Fashion, Fashion, Fashion Retail, Sportswear, Style, Women's Fashion, Women's Fashion Accessories, Women's Footwear, Women's Handbags and Bags, Women's Hats, Women's Swimwear, Womenswear | Tagged , , , , , , , , , , , | Leave a comment

Nasty Gal Opens First Brick & Mortar Boutique in LA

Nasty GalNasty Gal, the global online destination known for fashion-forward freethinking clothing, has opened its first brick and mortar retail location in Los Angeles.

“We’ve been having a dialogue with our gal for eight years this month and to celebrate that, we’re taking the conversation offline,” explains Sophia Amoruso, Nasty Gal founder and CEO.

The new retail store offers a curated selection of apparel, shoes, intimates, accessories, tech and gifting, as well as exclusive vintage pieces that Nasty Gal is known for. Designed by renowned architect Rafael de Cardenas, the 3,500 square foot space takes inspiration from concert stages with reflective surfaces and open, cage-like structures that suggest both exhibitionism and privacy. 

The store features a shoe salon, magazine library and live cactus garden. The store is centralized around the try-on experience, with a mirrored glass structure at the center of the space, which houses five fitting rooms. The rooms will allow voyeuristic shoppers to try on clothes behind two-way mirrored doors, allowing them to see out with complete privacy.

Known for regularly updating its website with new offerings, Nasty Gal will continue this model in its retail space by receiving new arrivals several times a week. Store merchandising will not only focus on the Nasty Gal heritage, but also promote key product themes of the season.

“The brand is visceral. We have always been about bold personalities, a strong look, and a specific sound, and this is the first time we will be combining all of those elements into a real life, physical experience,” says Amoruso.

To mark the opening of the Los Angeles store, Nasty Gal has collaborated with genre-defying artist-of-the-moment Doug Rickard on an exclusive and provocative shopping bag. Inspired by B-list buxom blondes and bronzed porn stars of the ’70s and ’80s, Rickard imagined a playful, pinup-inspired design that pokes fun at Nasty Gal’s tongue-in-cheek name, and pays homage to its nostalgic roots.

Nasty Gal Melrose is located at 8115 Melrose Avenue, Los Angeles, CA, 90046. Store hours are Monday-Saturday 10AM-7PM and Sunday 11AM-6PM; store phone number is 323.658.1010 and email is melrose@nastygal.com.

Posted in Accessories, Beauty, Denim, Designer Fashion, E-Commerce, Events, Fall/Winter 2014, Fall/Winter Fashion, Fashion, Fashion Business News, Fashion Retail, Retail, Sportswear, Style, Women's Fashion, Women's Fashion Accessories, Women's Footwear, Women's Handbags and Bags, Women's Hats, Womenswear | Tagged , , | Leave a comment

2014 American Music Awards – Red Carpet Glam!

The 2014 AMA’s American Music Awards, who got their glam on? Here’s a look at my top 10 best-dressed from the evening.

Jennifer Lopez in Reem Acra

Jennifer Lopez in Reem Acra

Fergie in Halston Heritage

Fergie in Halston Heritage

Rita Ora in Zac Posen

Rita Ora in Zac Posen

Kate Beckensale in Kaufmanfranco

Kate Beckinsale in Kaufmanfranco

Kendall Jenner in Yigal Azrouel

Kendall Jenner in Yigal Azrouel

Nicki Minaj in Alexander Wang

Nicki Minaj in Alexander Wang

Selena Gomez in Armani Prive

Selena Gomez in Armani Prive

Gigi Hadid in Prabal Gurung

Gigi Hadid in Prabal Gurung

Jordin Sparks in Halston Heritage

Jordin Sparks in Halston Heritage

Julianne Hough in Zuhair Murad

Julianne Hough in Zuhair Murad

Posted in Events, Fall Fashion 2014, Fashion, Red Carpet Best Dressed, Red Carpet Fashion, Red Carpet Glam, Style, Women's Fashion, Womenswear | Tagged , , , , , , , , , , , , , , , , , , , | 2 Comments

Tod Hallman For Tailor4Less

Tod Hallman for Tailor4Less

Tod Hallman for Tailor4Less

I was so honored and excited when Sumissura, Tailor4Less asked me to design a winter suit collection for women for their online site.

It was so much fun coming up with the concepts and the looks that I felt truly personified today’s modern businesswoman who’s chic stylish and fashionable.

I think women today still have a love for business suiting but struggle to find suits with a great fit that are also feminine.

I hope you find the suiting I’ve designed for Tail4Less to be the perfect look with the perfect fit to take you from 9 to 5 and beyond.

Checkout my Q&A about the collection and online link to shop at www.sumissura.com

Posted in Designer Brand Partnership, Designer Collaborations, E-Commerce, Fall/Winter 2014, Fall/Winter Fashion, Fashion, Fashion Retail, Online Retail, Women's Fashion | Tagged , , , | Leave a comment

TOPSHOP To Auction Off Met Gala Gowns for Charity

Topshop Met Gala Gowns (L-R) Kendall Jenner, Chanel Iman, Jourdan Dunn and Toni Garn

Topshop Met Gala Gowns (L-R) Kendall Jenner, Chanel Iman, Jourdan Dunn and Toni Garn

TOPSHOP has announced the auction of its couture gowns made for the 2014 Met Gala, with the proceeds going to Fashion Targets Breast Cancer.

The five custom gowns were constructed in TOPSHOP’s London atelier and worn by -Kendall Jenner, Toni Garrn, Jourdan Dunn, Chanel Iman and Zoe Kravitz.

Inspired by the theme of this year’s MET Gala, the work of British Couturier Charles James, each dress was painstakingly sewn by hand.

Fashion Targets Breast Cancer is a powerful force that unites the fashion world in the fight against breast cancer. Since it launched in the UK in 1996 it has raised over £13.5 million for breast cancer research. TOPSHOP has been a key partner of Fashion Targets Breast Cancer since 2007.

The auction will go live at eBay on November 27th and run for 10 days. www.ebay.com

Posted in Art, Couture, Designer Fashion, E-Commerce, Events, Fashion, Fashion Business News, Fashion Shows, Online Retail, Red Carpet Best Dressed, Red Carpet Fashion, Red Carpet Glam, Retail, Retail News, Style, Women's Fashion, Womenswear | Tagged , , , , , , , , , , | Leave a comment