The Intimate Britney Spears – Coming Soon

The Intimate Britney Spears

The Intimate Britney Spears

First she dabbled in fragrance and now comes the announcement that pop queen, Britney Spears is set to launch a new intimates collection appropriately called The Intimate Britney Spears, in partnership with international retailer CHANGE Lingerie.

The collection will offer vintage inspired bras, briefs, bustiers, kimonos as well as loungewear pieces that include camisoles, shorts and sweats all affordably priced between $17 to $79 dollars, with bras sizes available in A – J cup.

“Every woman should feel confident and beautiful in everything she puts on, Spears said. My vision for The Intimate Britney Spears is to create pieces that are sexy, luxurious, and comfortable at the same time. I am excited to introduce this collection, because I feel that we accomplished exactly that.”

Britney will launch the collection on September 9th in New York with retail sales online in the US and Canada and internationally on September 26th.

Posted in Designer Brand Partnership, Designer Collaborations, E-Commerce, Fashion, Fashion Business News, Fashion Retail, Fashion Trends, Retail, Retail News, Style, Women's Fashion, Women's Intimates, Womenswear | Tagged , , , , , , | Leave a comment

Roland Mouret x Banana Republic – Get Ready To Swoon

Originally posted on THPFashion Blog:

Roland Mouret “The Master of the Dress” is about to make every girl swoon as his collaboration with Banana Republic hits stores on August 7!

It seem like the designer brand collaboration trend is here to stay as Banana Republic and celebrated designer Roland Mouret announce the Roland Mouret for Banana Republic Collection – a limited-edition, covetable capsule highlighting Mouret’s keen understanding of fit and the female form through the use of Banana Republic’s signature contour Sloan stretch fabric.

The foundation of the Roland Mouret for Banana Republic Collection – the Banana Republic Sloan fabric – is a unique blend of rich, bi-stretch fabric, which creates a “magic” fit that shapes through figure-flattering silhouettes. Mouret, famous for his exceptional skills in draping, structure and style, naturally gravitated toward this signature material, which he hand-draped, cut and pinned on the body to create this iconic capsule.

“Partnering with Banana Republic on this project was…

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Dita Von Teese x Bare Necessities

Bare Necessities, the largest online retailer of branded and designer intimate apparel has partnered with Burlesque Star and Fashion Icon, Dita Von Teese, and is now carrying her signature Dita Von Teese lingerie line. The Bare Necessities collaboration with the bona-fide Queen of Retro-Glamour is the perfect fit. Both brands share a love for lingerie, embrace womanhood, and Dita’s pieces fit almost every body type, which is what Bare Necessities is all about!

As part of the partnership, Bare Necessities will introduce Dita’s lingerie line to their website and be the first major U.S. retailer to invest in full figured and fuller busted sizes for women available up to E cup! Dita’s line provides accessible glamour for women of all shapes and sizes. Her lingerie tells a story of beauty for women of all shapes, sizes and ethnicities, and this message, for those who are familiar, is projected through Von Teese’s live revue “Burlesque: Strip, Strip, Hooray!” which features a full spectrum of beauty and body types.

“I believe that lingerie can be both practical and glamorous, said Von Tesse. It has the power to make women feel desirable, and therefore BE desirable! But glamour isn’t just for one type of woman; it is for any woman who desires it. Offering luxurious, glamorous and functional lingerie for various figure types has always been important to me, and I am very proud and thrilled that Bare Necessities is stocking my full-figure range of lingerie.”

Bare Necessities will be carrying key collections from the Dita Von Teese line such as “Madame X,” “Man Catcher,” “Sheer Witchery,” and “Star Lift,” along with exciting pieces such as garter belts and fitted chemises. BareNecessities.com

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Aquazzura x Olivia Palermo Collaboration

Aquazzura x Olivia Palermo Collaboration

Aquazzura x Olivia Palermo Collaboration

New York socialite and style-con Olivia Palermo, has collaborated with Italian luxury shoe label Aquazzura on a capsule collection that is sexy, feminine and oh yes affordable!

The collection, a design partnership with Aquazzura’s creative director Edgardo Osorio and Palermo will feature six styles that include – over the knee boots, one of my fav’s gladiator sandals, suede booties and a jeweled stilettos, inspired by a Victorian necklace from Palermo’s eclectic accessories collection.

“Olivia basically has been our unofficial ambassador,” Edgardo Osorio, the brand’s designer, told WWD. “She’s always wearing the shoes. We’re friends and we were talking more than a year ago about a small capsule that would be Olivia’s eye and aesthetic but with the Aquazzura style.”

“Everything is so expensive these days and you still want to have things that you can find and have quality and the design aesthetic and be happy,” said Palermo to WWD.

The collection priced from $600 to $1,625 will be available this September, globally and at Net-A-Porter.com just in time for fashion week(s) styling.

Posted in Accessories, Designer Brand Partnership, Designer Collaborations, Designer Fashion, E-Commerce, Fashion, Fashion Retail, Jewelry, Retail, Style, Women's Fashion, Women's Fashion Accessories, Women's Footwear, Womenswear | Tagged , , , , , | Leave a comment

Chrissy Teigen – XOXO!

XOXO - Chrissy Teigen

XOXO – Chrissy Teigen

“It” girl - Chrissy Teigen, has been named the new face of XOXO. Teigen will be featured in the brand’s national ad campaign appearing in print, digital and in-store starting this August. The ad campaign features still images as well as video.

The video goes behind the scenes of the Fall 2014 campaign shoot. The vid’s soundtrack is set to the song “Melt” by Polish synthpop band Kamp.

“I’ve been a longtime fan of XOXO, so when they approached me to be the face of their Fall campaign it seemed like a natural fit,” Chrissy explained on-set.

The Fall 2014 campaign is an evolution of the iconic “Hugs & Kisses XOXO” campaign, which launched in the early 90′s, featuring supermodel Tyra Banks and has included legendary supermodels Christy Turlington, Amber Valetta, Claudia Schiffer, Alessandra Ambrosio, Miranda Kerr, Erin Heatherton and Lily Aldridge.

With a reputation for making runway inspired designs affordable and accessible, XOXO continues to be the leading juniors brand for retailers. The national advertising campaign will launch in August in the September issues of Cosmopolitan and People StyleWatch. www.xoxo.com

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Seventeen Mag Brings New Fashion Collection To Sears

Seventeen Magazine - Fashion Collection At Sears

Seventeen Magazine – Fashion Collection At Sears

Calling all teen girls – back to school just got a whole lot more fashionable as Hearst Brand Development announced today the exclusive launch of Seventeen Magazine‘s fashion collection at Sears. The addition of the Seventeen Fashion Collection to its brand portfolio is designed to make Sears the ultimate destination for teens to get stylish looks, offering apparel, accessories and footwear to create the perfect ensemble. Beginning July 15, the full collection will be available at 450 Sears stores nationwide as well as on Sears.com. Shop Your Way members and customers can shop the collection, enter sweeps, and explore exclusive content from Seventeen Magazine at shopyourway.com.

The new line is designed to align with readers’ personalities and suit every style for every girl, with a mix of playful key trends and everyday pieces—from flirty boho and sporty cool to pretty sweet and girly prep. The line, which features 83 pieces in total, includes printed leggings, denim vests, military jackets, boho dresses, comfortable cardigans and feminine blouses, as well as accessories, handbags, jewelry and footwear, all at an extremely affordable price point, retailing for under $50.

Seventeen Magazine is a trusted leader in the teen market and fashion is one of its core pillars, so a clothing line is a natural extension for the brand,” said Glen Ellen Brown, Vice President of Hearst Brand Development. “Sears’ digital capabilities, along with its enormous distribution in an integrated retail model makes the Seventeen collaboration a natural fit, providing teens easy access to on-trend and affordable apparel, available across every platform.”

In conjunction with the launch, the unique hashtag #17Style will be utilized across all social media platforms. Sears will additionally offer 10 specialty shops featuring Seventeen signage, charging stations and interactive elements such as digital magazine content and social feeds.

“As we continue to transform the Sears apparel business, we are working to create deeper, exclusive brand relationships that both engage our members and increase the level of fashion across multiple channels,” said Sheila Field, Chief Marketing Officer for Sears Apparel. “By combining the influence and fashion credentials of Seventeen Magazine with the broad reach and integrated retail leadership of Sears we can bring the teen shopper the styles she wants with the enhanced shopping experience she has come to expect.”

The relationship marks the magazine’s first apparel and accessories collection since its inception 70 years ago. Produced by Adjmi Apparel Group, the new collection will arrive just in time for back-to-school shopping. www.sears.com

 

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Gustin + Crowdsourcing – A New Concept In Design

Gustin

Gustin

Six years ago Gustin, use to sell their selvedge jeans at top retailer locations at a cost to consumers of $205-$269 per pair. But then the team that had been using the old retail design model of (we make it, we market it, then you buy it) decided to implement crowdsourcing.

But what is crowdsourcing? Crowdsourcing allows the consumer to tell Gustin what to make. It’s an efficient concept model for design and production that cuts inventory waste and the extras that contribute to the high costs of retail.  As a result the saving go back to the consumer with premium quality product at an affordable price.

So how does Crowdsourcing work? We design boutique-quality handmade menswear. We create a campaign for an item, you back it. Once the number of items backed reaches the campaign goal, the item is successfully funded and we start production.

When do I pay? When you hit “Back it!”, you’re not paying immediately. We’ll validate your credit card number initially, and charge you when the item reaches its funding goal. If the item reaches its funding deadline without reaching its goal, you will not be charged.

Can I change my size / address? You can change your size until we start production, and your address until the order ships. Just click edit on your order page to change this information.

When will my items be shipped? The expected shipping date is listed on each item’s product page.

Can an item be funded more than 100%? No, we stop taking orders for an item when the goal number is hit.

Can I exchange or return an item after I receive it? Unlike other brands, we don’t carry inventory. This helps us keep our prices low, but makes exchanges a bit trickier. We’ll do our best to facilitate swapping out unworn, unwashed and unaltered items for a similar style or store credit. If you have any questions don’t hesitate to email us.

Do you ship internationally? Absolutely – we’ve sent Gustins to over 50 countries! Just select international shipping when you check out.

Do you have any items in stock that I can buy now? No, sorry! We keep very limited inventory in our shop for returns, and don’t offer them for sale.

Can you ship me a couple pairs of jeans to try on so I can figure out my size?Unfortunately not – our business model means we keep very limited inventory on hand.

Does Gustin offer custom inseams? Or can I pay more to have you hem my jeans to my inseam length? We only offer the standard inseam lengths at this time. We recommend AB Fits in San Francisco for hemming (you can even mail them your jeans!) – they charge $10 for chain stitched hemming on Gustin products.

Today the Gustin line included denim, jackets, wovens and accessories made in the USA.  www.weargustin.com

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Shop & Swap! – In Home Party

How To Shop For Your Closet And Not Spend A Dime:

So I’m guessing we can all agree that we all love something new in our closet from time to time but the reality of living on a budget typically bumps shopping to the bottom of the list. This can be especially frustrating when you’re in need of something to wear to an interview or that special event. So here’s an idea that’s a fun way to shop and spend an evening with friends that won’t cost you a dime.

I call it – Shop & Swap and here’s how it works:

1 Tell your friends that you’re inviting them to a Shop & Swap party.

2. The idea is for everyone to go through their closets and find an item or two. It can be a – blouse, top, dress, skirt, pants, handbag or pair of shoes that are in good and most importantly wearable/usable condition. Suggest that everyone bring at least two or three items to ensure that everyone leaves with something new and fun to wear. This is also a great way to recycle garments, which is always a good thing for the planet.

3. Tell them that you’d like to have lite-bites and ask everyone to bring something so that the responsibility isn’t on you to provide all the food. I suggest making it a fun cocktail theme party and since summer is upon us, selecting a fun drink like margarita’s or cosmopolitan’s can add to the fun.

4. Asking everyone to bring recycled shopping bags is also good for the planet.

5. When your guests arrive have them write their names on a slip of paper (all the same size) then fold it in half and drop it into a hat or bowl.

6. Display the items so that everyone can see them. It’s a great way to start the excitement.

7. Then once everyone is settled in, draw a name and allow the individual selected to go to the Shop & Swap area and pick an item of their choice that they’d love to add their closet.

Note: If you’re the host before you start to Shop & Swap remind your friends that the idea is to yes score a new find for their closet but, also to have fun and be excited for everyone when their name is drawn and applaud when they’re done shopping.

Finally, if you’re guest don’t want to take their un-selected items home suggest that you do a Goodwill or Salvation Army drop when you’re done. It’s a great way to help other’s in need. Happy Shopping & Swapping and let me know how your event goes.

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TW Steel x Kelly Rowland New Signature Timepiece

TW Steel x Kelly Rowland TW312 Timepiece

TW Steel x Kelly Rowland TW312 Timepiece

TW Steel, introduces the third in its Special Edition series of timepieces honoring its partnership with Grammy Award winning artist Kelly Rowland.

The Kelly Rowland, TW312 Canteen Bracelet Watch, features an all-black PVD coated steel case and bracelet, complete with brushed finish and is 10 ATM water resistant, powered by chronograph Miyota 0S20 movement with rose gold colored numbering and indexes that adorns Rowland’s signature on the back case.

“I just love the simple, elegant look of my new TW Steel,” enthused Rowland.  “While my CEO Tech editions screamed color and fashion, I adore the classic design of the Canteen Bracelet model with the simplicity of the rose gold numbers and indexes off-set against the use of the black case and bracelet.  It’s such a comfortable fit and I think, as a highly desirable accessory, it will compliment a wide variety of looks and outfits.”

“Our goal is always to create signature timepieces that perfectly reflect the appeal of our brand ambassadors,” stated TW Steel CEO, Jordy Cobelens.  “Kelly is fashion-forward in her thinking so we’ve designed a piece based on her inputs that can be paired with multiple styles.  This watch has an allure that I know will be very attractive to fans of both Kelly and the TW Steel brand.”

The Kelly Rowland TW312 retails for $650 and is available TW Steel.

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Adidas x Marina Abramović Collab or World Cup Performance Short

Adidas has teamed with legendary performance artist Marina Abramović, on an original short celebrating the brand’s partnership with the 2014 FIFA World Cup.

The three-minute short shot in black and white revisits the first ever re-staging of Abramović iconic piece “Work Relation.” First staged in 1978 in the Netherlands with her then partner Ulay. The performance piece focuses on teamwork, togetherness and unity.

The 11 individuals cloaked in modified white lab coats and Adidas’ Samba futball trainers, first introduced in 1950, focuses on 3 different social groups preforming the same task of transporting stones from one-side of an empty court (similar to a playing field) to the other as Abramović referees.

The short, which is the first time Adidas has collaborated with Abramović demonstrates the comparisons between the original work and its relationship to sports teamsmanship, as see in futball. http://bit.ly/1lUtwic

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